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Motor industry followers to have knowlegde on the routine all very well. Chasing headlines and brand publicity, car manufacturers gather at periodic motor shows to whip the covers off their latest concepts.
Motor industry followers have knowledge of the routine all too well. Chasing headlines and brand publicity, car manufacturers gather at periodic motor shows to whip the covers off their latest concepts.
Sometimes those are impractical and highly styled 'design studies', hoping to shock and provoke reaction whilst not being remotely adapted to mass production. Only small design aspects of these concepts tend to find a way into a company's future cars.
At times these concepts are proposals for actual models, accurate in size and general shape but typically with exaggerated styling features like larger wheels or front grille, bulging wheel arches and narrower lights or perhaps a slimmer window glass area.
The dramatized looks impress and often cause great excitement among potential buyers, however when the real model comes along disappointment can follow at the toned-down showroom version.
However, now and again, an organization surprises industry commentators and your customers by revealing a stunning concept car that survives the journey from planning stage to showroom almost unchanged.
Just take inspect these five recent examples.
Range Rover Evoque - This new baby model within the Land Rover range first broke cover since the LRX 'cross-coupe' concept at the Detroit motor show which wanted to January 2008. It aimed to offer buyers "a desirable, premium and coupe-like SUV" and was designed to be a lighter and environmentally conscious replacement for the brand's large 4x4 models. The production version was revealed at the Paris motor show in September 2010 before first deliveries to customers only recently and stunned commentators by retaining near identical bodywork to the striking LRX concept. Now industry pundits are wondering whether Land Rover is going to pull the same trick using this year's DC100 concept, so far touted only as a "modern reinterpretation" of the company's classic original Defender model. It should also be able to production largely unchanged? Only time will tell.
Jaguar XF - The XF made its debut individuals that 2007 when the C-XF concept, a proposed replacement for the company's retro-styled S-Type model. The structure startled commentators along with its marked departure from Jaguar's long-held style language, especially its recessed grille, sleek lights and far less curvaceous bodywork compared to the company's previous models. Attention to have only been a study previewing elements of a brand new design direction, Jaguar truly shocked the motoring world later the same year by revealing a production XF which was a largely unchanged out of your concept. Few could consider that the corporation was planning to smash its classic design mould so completely. This year's facelift has brought the XF even increasingly towards its C-XF concept by adding the slimmer headlamps seen on the original motor show star. The XF has ushered in a whole new era in Jaguar styling which includes been carried forward to your company's latest new model, the XJ, much towards the classic British company's sales success.
Volkswagen Scirocco - VW's Iroc concept broke cover for the 2006 Paris motor show which has a name that clearly evoked memories of many company's sporty Scirocco model made between the mid 1970s and early 1990s. Always expected to reach production, the Golf-based showroom version inherited the Scirocco badge and hit the road in 2008, but did surprise by retaining styling as aggressive when the original concept. The one major change to the car's shape would have been to the Iroc's bold front grille, that was toned down into a slim version along side wraparound bumper to both make the car suitable for road use and equalize the corporate 'face' of your company's other models. The Scirocco's sporty styling and spacious, four seat interior force us it a preferred addition to your VW line-up.
Nissan Juke - When Nissan's Qazana concept first appeared at the Geneva motor show in twenty zero nine, its unusual dimensions and quirky styling led few to believe it may be anything save for a design study. Yet while the company's Juke 'mini-crossover' model was unveiled in 2010, this was not only the broad shape of many Qazana concept such as the prominent wheel arches, high waistline and coupe-like appearance that were carried over without dramatic change. So too were some the concept's most striking styling features, particularly the unusual arrangement of front lights. Seemingly a popular choice with people looking for a distinctive alternative inside the small family car market, Nissan seems to own repeated the last success of its larger Qashqai family crossover since potential Juke buyers now face a long waiting list.
Peugeot RCZ - debuting in 2007 for the Frankfurt motor show when the 308 RCZ, this sporty concept aimed at rivalling the popular Audi TT was a design departure for Peugeot and achieved critical popularity of its attractive styling. Surprised by the public response, Peugeot took the choice to set the RCZ into production and, to avoid disappointing enthusiasts of the original concept, ensured that its show car looks such as the prominent wheel arches and sleek roofline with 'double bubble' rear window were carried over. The road-going RCZ went on sale in 09 and so far over 30,000 examples have located homes.
Thankfully breaking the mould is known as a trend that would seem to become growing for car makers, often inside a pursue distinctiveness or 'halo' models that draw attention towards the rest of a brand's range.
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Manufacturers concept cars will also have noted that recent examples, like those above, have proved well known brought about sales success. Let's hope that this trend continues, because who wouldn't rather drive around in a head-turning, each day show car for concept cars road?
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