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Motor industry followers be familiar with the routine all quite well. Chasing headlines and brand publicity, car manufacturers gather at periodic motor shows to whip the covers off their latest concepts.
Motor industry followers be familiar with the routine all very well. Chasing headlines and brand publicity, car manufacturers gather at periodic motor shows to whip the covers off their latest concepts.
Sometimes these would be impractical and highly styled 'design studies', hoping to shock and provoke reaction while not being remotely utilized in mass production. Only small design components of these concepts are inclined to find up together on a company's future cars.
Other times these concepts are proposals for actual models, accurate in proportions and general shape but typically with exaggerated styling features like larger wheels or front grille, bulging wheel arches and narrower lights or even a slimmer window glass area.
The dramatized looks impress and sometimes cause great excitement among potential buyers, though when the genuine model comes along disappointment can follow for the toned-down showroom version.
However, every now and then, a business surprises industry commentators along with its customers by revealing a shocking concept car that survives the journey from strategy planning stage to showroom almost unchanged.
Just take read these five recent examples.
Porche Evoque - This new baby model within a Land Rover range first broke cover as the LRX 'cross-coupe' concept with the Detroit motor show in January 2008. It aimed to provide buyers "an appealing, premium and coupe-like SUV" and was designed as a thoughtful scaled-down and environmentally conscious substitute for the brand's large 4x4 models. The production version was revealed with the Paris motor show in September 2010 earlier than first deliveries to your prosepctive clients earlier this year and stunned commentators by retaining near identical bodywork into the striking LRX concept. Now industry pundits are wondering whether Land Rover will certainly pull the same trick with this year's DC100 concept, thus far touted only as a "modern reinterpretation" of your company's classic original Defender model. Will it also be able to get to production largely unchanged? Only time will tell.
Jaguar XF - The XF made its debut back in 2007 as the C-XF concept, a proposed replacement for the company's retro-styled S-Type model. Design and style startled commentators with its marked departure from Jaguar's long-held style language, particularly its recessed grille, sleek lights and far less curvaceous bodywork in comparison to the company's previous models. Incorporation of have only been research previewing aspects of a fresh design direction, Jaguar truly shocked the motoring world later the same year by revealing a production XF or perhaps a largely unchanged from the concept. Few could believe that the organization was thinking of smash its classic design mould so completely. This year's facelift has brought the XF even more towards its C-XF concept by adding the slimmer headlamps seen on your original motor show star. The XF has ushered in a new era in Jaguar styling having been carried forward towards the company's latest new model, the XJ, much into the classic British company's sales success.
Volkswagen Scirocco - VW's Iroc concept broke cover along at the 2006 Paris motor show that has a name that clearly evoked memories of the company's sporty Scirocco model made between mid 1970s and early 1990s. Always expected to reach production, the Golf-based showroom version inherited the Scirocco badge and hit the road in 2008, but did surprise by retaining styling as aggressive since the original concept. The only major change to the car's shape were to the Iroc's bold front grille, that's toned down into a slim version complete with wraparound bumper to both result in the car ideal for road use and match the corporate 'face' of a typical company's other models. The Scirocco's sporty styling and spacious, four seat interior have made it a well known addition towards the VW line-up.
Nissan Juke - When Nissan's Qazana concept first appeared with the Geneva motor show in 09, its unusual dimensions and quirky styling led few to believe it could be anything then again a design study. Yet in the event the company's Juke 'mini-crossover' model was unveiled in 2010, it wasn't an ideal broad shape of the Qazana concept typically the prominent wheel arches, high waistline and coupe-like appearance which were carried over without dramatic change. So too were some the concept's most striking styling features, particularly the unusual arrangement of front lights. Seemingly a preferred choice with people seeking out a distinctive alternative within a small family car market, Nissan seems to have repeated the original success of their larger Qashqai family crossover since potential Juke buyers now happen to face a long waiting list.
Peugeot RCZ - debuting in 2007 along at the Frankfurt motor show since the 308 RCZ, this sporty concept aimed toward rivalling the popular Audi TT has been a design departure for Peugeot and achieved critical acclaim for its attractive styling. Surprised by the general public response, Peugeot took the options helping put the RCZ into production and, in order to avoid disappointing enthusiasts for the original concept, ensured that its show car looks for example the prominent wheel arches and sleek roofline with 'double bubble' rear window were carried over. The road-going RCZ continued sale in 2009 thus far over 30,000 examples have obtained homes.
Thankfully breaking the mould is usually a trend that seems to get growing for car makers, often inside of a hunt for distinctiveness or 'halo' models that draw attention to the remainder of a brand's range.
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Manufacturers concept cars will as well have noted that recent examples, like those above, have proved popular and generated sales success. Let's hope that this trend continues, because who wouldn't rather drive around in a head-turning, every single day show car of the concept cars road?
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