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Motor industry followers have knowledge of the routine all too well. Chasing headlines and brand publicity, car manufacturers gather at periodic motor shows to whip the covers off their latest concepts.
Motor industry followers know the routine all too well. Chasing headlines and brand publicity, car manufacturers gather at periodic motor shows to whip the covers off their latest concepts.
Sometimes these are also impractical and highly styled 'design studies', hoping to shock and provoke reaction whilst not being remotely suited to mass production. Only small design elements of these concepts will usually find a good way onto a company's future cars.
In some cases these concepts are proposals for actual models, accurate in dimensions and general shape but typically with exaggerated styling features like larger wheels or front grille, bulging wheel arches and narrower lights or a slimmer window glass area.
The dramatized looks impress and many times cause great excitement among potential buyers, but when the important model comes along disappointment can follow along at the toned-down showroom version.
However, once in a while, a company surprises industry commentators and its customers by revealing a stunning concept car that survives the journey from starting stage to showroom almost unchanged.
Just take a peek at these five recent examples.
Top of the range motor Evoque - This new baby model in the Land Rover range first broke cover when the LRX 'cross-coupe' concept along at the Detroit motor show individuals that January 2008. It aimed to promise buyers "a desirable, premium and coupe-like SUV" and was designed being a lesser and environmentally conscious option instead of the brand's large 4x4 models. The production version was revealed along at the Paris motor show in September 2010 ahead of first deliveries to your firms paying clients not too long ago and stunned commentators by retaining near identical bodywork towards the striking LRX concept. Now industry pundits are wondering whether Land Rover is about to pull the same trick within this year's DC100 concept, until now touted only as a "modern reinterpretation" of many company's classic original Defender model. It'll also get to production largely unchanged? Only time will tell.
Jaguar XF - The XF made its debut in 2007 because the C-XF concept, a proposed replacement for the company's retro-styled S-Type model. The look startled commentators possessing marked departure from Jaguar's long-held style language, in particular its recessed grille, sleek lights and far less curvaceous bodywork than the company's previous models. Thought to have only been scrutiny previewing elements of a new design direction, Jaguar truly shocked the motoring world later the same year by revealing a production XF or a largely unchanged coming from the concept. Few could think that the firm was arranging smash its classic design mould so completely. This year's facelift has brought the XF even closer to its C-XF concept by adding the slimmer headlamps seen in the original motor show star. The XF has ushered in a fresh era in Jaguar styling which has been carried forward into the company's latest new model, the XJ, much towards the classic British company's sales success.
Volkswagen Scirocco - VW's Iroc concept broke cover with the 2006 Paris motor show by using a name that clearly evoked memories of a typical company's sporty Scirocco model made related to the mid 1970s and early 1990s. Always expected to reach production, the Golf-based showroom version inherited the Scirocco badge and hit the road in 2008, but did surprise by retaining styling as aggressive because the original concept. The only real major change to the car's shape ended up being to the Iroc's bold front grille, which was toned down into a slim version along with wraparound bumper to both do the car suited to road use and equal the corporate 'face' of the company's other models. The Scirocco's sporty styling and spacious, four seat interior have created it a popular addition into the VW line-up.
Nissan Juke - When Nissan's Qazana concept first appeared along at the Geneva motor show in 2009, its unusual dimensions and quirky styling led few to believe it would be anything except a design study. Yet whenever the company's Juke 'mini-crossover' model was unveiled in 2010, it isn't just the broad shape of a typical Qazana concept like prominent wheel arches, high waistline and coupe-like appearance have been carried over without dramatic change. So too were some the concept's most striking styling features, particularly the unusual arrangement of front lights. Seemingly yet another choice with people seeking a distinctive alternative within the small family car market, Nissan seems to own repeated the previous success from the larger Qashqai family crossover since potential Juke buyers now are faced with a long waiting list.
Peugeot RCZ - debuting in 2007 with the Frankfurt motor show because the 308 RCZ, this sporty concept intended for rivalling the popular Audi TT would be a design departure for Peugeot and achieved critical approval for its attractive styling. Surprised by the end users response, Peugeot took the decision to put the RCZ into production and, in order to prevent disappointing enthusiasts for original concept, ensured that its show car looks like prominent wheel arches and sleek roofline with 'double bubble' rear window were carried over. The road-going RCZ occurred sale in 09 consequently far over 30,000 examples have discovered homes.
Thankfully breaking the mould is really a trend which appears to be growing for car makers, often within a pursuit of distinctiveness or 'halo' models that draw attention to your a large number of a brand's range.
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Manufacturers concept cars should have noted that recent examples, like those above, have proved often used resulted in sales success. Let's hope that this trend continues, because who wouldn't rather drive around in a head-turning, daily show car for your concept cars road?
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