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Clean Plus© is the ace in the hole for deal making and busting doomsayers OTC : FLKI



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By : John David    29 or more times read
Submitted 2009-09-20 03:29:47
Since the beginning of the year, the brand has almost doubled its productions. It intends to break every industry record - and likely will - with a policy decision of “no price increases for the next three years” and an expansion of its hedging strategies for raw materials through FLKI affiliate World Trade, and for pricing by a continuation of its successful currency hedging strategies and purchasing power subsidies which put every Clean Plus© distributor on an even playing field.

The Clean Plus© product group has not increased prices since 2001 and is the hands down industry leader for price stability. Its logistics are similarly an unheard of industry leader with 97,6% perfect on time deliveries so far in 2009, an admittedly difficult year because of supplier instabilities.

Clean Plus© has always been considered the brand delivering award winning performance and quality with a price point 25% or more below its competition. Some call it the brand of purchasing power equality. As an industry analyst for 25 years I can only confirm this strong policy choice and the reputation for a quality standard never sacrificed even at prices 30-40% and more below its competition, all of which I know very well.

The Clean Plus© pricing committee has made it clear. In a statement issued and distributed today the committee report stated “priced to your purchasing power has become the tactical position of the Product Group. Moreover its unique discount model remains effective attributing efficiency discounts over and above standard distribution discounts which can double margins for distributors and retailers.”

The traditional Implantation Sales and Marketing Support of 12% is being continued and for the next three years expanded to include markets in which the brand presently has a 3 or more year presence. The brand has made a reputation for itself for its unique and extensive sales and marketing support.

“The Product Group is reaping the fruit of its hard work over the last four years. Its crisis management unit which provided global financial, sales and marketing support to its distribution network has built unprecedented industry loyalty from distributors” said Manuel Garcia, Communications Officer. The Product Group’s excellent results are indeed a justified motive for Garcia’s satisfaction.

Far from wanting to sit on its laurels, the Product Group will launch its “Brilliance” collection at Equip’Auto, a leading industry tradeshow in Paris this October. The collection tested for superior performance over the competing products of its leading competitors - two Fortune 500 Companies - is considerably less expensive. It’s targeted clientele are body shops for whom such products are an expense making the price point all the more important given superior - at the worse equal - performance.

“Our objective is to make Clean Plus© “Pro” a world leader in the automobile body shop, restoration, detailing, car wash akin to the position held by our consumer car care product lines, Clean Plus© “Premium” and “Bianci” said Garcia. The launch is part and parcel of an overall effort to better respond to the demands of professional end-users in terms of performance and price. The Clean Plus® Product Group is averaging near 800 new prospect inquiries per month from world-wide distributors.

And to conclude the strategy, the Product Group has expanded its multi-national force to enable the appointment of additional distribution platforms (Super Distributors) throughout the world. Over the next three months a concerted marketing and sales effort will be implemented in the Southern Hemisphere to provide counter-cyclical sales in the consumer product lines. Major efforts and investments are budgeted for the Caribbean and Southern American markets and discussions are already underway for establishing a distribution platform in Australia and New Zealand.

The Product Group had already achieved its sales objectives by the end of the second quarter. “We believe the momentum will continue and growth may be exponential in light of the interest in our brand currently experienced and the loss of significant market share by our competitors who continue to visit on their distributors high price increases with no end in sight” added Garcia.

To ensure a longer term continuation of these results, the Product Group launched this month a new collection of flow pack Auto Care products for its Bianci© brand. The brand targets hypermarkets and price sensitive markets. The product is being heavily promoted and has already taken significant market share from its one competitor in the Benelux. Bianci© offers wipes in tubs and now in flow packs - both rated higher on performance and better on price than its only well known competitor.
Author Resource:- John David is one of the nation’s most respected expert analysts on the Automobile After-Market Industry. He holds appointments as a covering analyst with some of the world’s largest players. He also conducts a private practice as a consultant in capital raises, mergers and acquisitions for small to medium size manufacturers in the consumer, professional and industrial chemical, wipe, wet wipe and car and vehicular care industries.

Falken Industries Ltd OTC : FLKI is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards.


Distributors interested in learning more about the Clean Plus® Product Group’s capabilities should visit www.cleanplus.com.
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