The traditional Implantation Sales and Marketing Support of 12% is being continued and for the next three years expanded to include markets in which the brand presently has a 3 or more year presence. The brand has made a reputation for itself for its unique and extensive sales and marketing support.
“The Product Group is reaping the fruit of its hard work over the last four years. Its crisis management unit which provided global financial, sales and marketing support to its distribution network has built unprecedented industry loyalty from distributors” said Manuel Garcia, Communications Officer. The Product Group’s excellent results are indeed a justified motive for Garcia’s satisfaction.
Far from wanting to sit on its laurels, the Product Group will launch its “Brilliance” collection at Equip’Auto, a leading industry tradeshow in Paris this October. The collection tested for superior performance over the competing products of its leading competitors - two Fortune 500 Companies - is considerably less expensive. It’s targeted clientele are body shops for whom such products are an expense making the price point all the more important given superior - at the worse equal - performance.
And to conclude the strategy, the Product Group has expanded its multi-national force to enable the appointment of additional distribution platforms (Super Distributors) throughout the world. Over the next three months a concerted marketing and sales effort will be implemented in the Southern Hemisphere to provide counter-cyclical sales in the consumer product lines. Major efforts and investments are budgeted for the Caribbean and Southern American markets and discussions are already underway for establishing a distribution platform in Australia and New Zealand.
The Product Group had already achieved its sales objectives by the end of the second quarter. “We believe the momentum will continue and growth may be exponential in light of the interest in our brand currently experienced and the loss of significant market share by our competitors who continue to visit on their distributors high price increases with no end in sight” added Garcia.
Author Resource:-
John David is one of the nation’s most respected expert analysts on the Automobile After-Market Industry. He holds appointments as a covering analyst with some of the world’s largest players. He also conducts a private practice as a consultant in capital raises, mergers and acquisitions for small to medium size manufacturers in the consumer, professional and industrial chemical, wipe, wet wipe and car and vehicular care industries.
Falken Industries Ltd OTC : FLKI is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards.
Distributors interested in learning more about the Clean Plus® Product Group’s capabilities should visit www.cleanplus.com.