“New Technology” and “new materials” are in fact, nothing new at all. From the very first days of Chemical development including wet wipes, when the processes enjoyed a status akin to that of a scientific domain in vehicular maintenance and care, research and development has always been part of Falken Industries’ (FLKI) culture.
At the heart of man’s relationship with his car is the essential paradox of striving for ever greater accuracy, reliability, and performance using principles that have remained unchanged for a century. Those who question the relevance of car care today cite the abundance of accurate and efficient mechanical and automated vehicular wash stations as a by-product of countless commonplace retail gas and centers. Supporters of haute detailing answer that these automated and electronic systems are far from perfect, and do little to protect the vehicle – being far surpassed by high end products such as those conceived by FLKI.
While there is truth to each position, they are essentially specious arguments along the lines of the apocryphal medieval theological debate as to the number of angels that can dance on the head of a pin (for a start, are these angels dancing the tango or waltzing?). The argument that the ubiquity of cheap, automated car washes has removed the need for high end consumer and professional products destined to car care is easily demolished by drawing parallels with, say, food : if it were simply a matter of calorie intake then mankind would neither eat truffles nor drink La Veuve.
The conception of high end revolutionary products such as that practiced by FLKI is about much more than cleaning and maintenance; it is a cultural activity that combines both highly advanced scientific methods and centuries-old artisanal techniques to create products of wonder, that in terms of their physical presence and performance, are among the most valuable in the trade.
So while the company’s behemoth competitors such as 3M (Meguiars), Clorox (Armor All®), and Honeywells (Holt®) may flaunt their parent’s avant-garde technical credentials with an almost wanton fashion, FLKI contents itself with just two words “Advanced Research”; words that have appeared oh-so discreetly on the packing cartons of some of the most unique and popular products to come out of its productions in recent years. They are words which appear to describe its best known product conceptions – the Clean Plus® Product Group, a brand at the very, very, cutting edge. It is in this product line that the new “Brilliance” collection makes its debut.
This revolutionary assembly of components is the subject of a number of patent applications. But although its defining characteristic is the combined use of components that have made their appearance in FLKI products since 2005, “Brilliance” is really the latest episode in a series of technical developments that can be said to have started exactly 15 years ago when FLKI launched the Clean Plus® product conception, and notably its vehicular cleaning wipes targeting women and their cars.
In anthropomorphic terms the balance achieved in the mixtures is sometimes referred to as the heart of the product. That comforting ease of application and brilliant result is so reassuring, so much more human, than the immobile and automated works of an electronic system. These products are a talking point, keeping the car personal, and its pleasures a reality.
However, these monumental discoveries raise a set of entirely new problems, problems with which FLKI researchers have wrestled for the ensuing decade, trying to compensate for the effects of friction, changes in temperature, fluctuations in magnetism and external shocks on the metallic body and plastic or rubber guards. Over time incremental advances in component design and the adoption of temperature-resistant alloys were developed to overcome the problems.
What makes the new Brilliance collection so important is that it combines innovative materials with radical design and new thinking to overcome decades old problems. When surveyed piecemeal the advantages are impressive. But when they are seen in the context of their own back-story, and when their remarkable physical properties of lightness and uniformity, and their resistance to magnetism, temperature, corrosion, and shocks are maximized through innovative design which was possible only by using revolutionary techniques, their impact upon the vehicular care industry – auto care – is almost incalculable. This is likely amongst the biggest breakthrough in “new technology” for this industry.
Falken Industries Ltd OTC : FLKI is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards. As a reliable partner FLKI creates chemistry to help distributors and retailers in virtually all industries to be more successful. With its high-value products and intelligent solutions, FLKI plays an important role in finding answers to global challenges such as environmental protection, energy efficiency, and mobility.
Author Resource:-
John David is one of the nation's most respected expert analysts on the Automobile After-Market Industry. He holds appointments as a covering analyst with some of the world's largest players. He also conducts a private practice as a consultant in capital raises, mergers and acquisitions for small to medium size manufacturers in the consumer, professional and industrial chemical, wipe, wet wipe and car and vehicular care industries.
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