The competition in the handset business in Nigeria, Africa like other countries of the world, is enormous especially in the major cities. Only entrepreneurs who go the extra mile will always make it. Though the market for GSM handsets is very large, most people find it difficult to break even in the business; an idea is what you will need to differentiate yourself from the crowd and competition no matter where you are located.
The secret to this success is the Nokia handset retail business- this simply means branding your shop with Nokia and selling of only Nokia phones. The Nokia brand is the secret.Nokia as you know is unarguably the leading phone manufacturer in the world today, It is also the fastest selling brand in the world today with over 40 percent of worldwide market sales. And here in Nigeria, the Nokia brand controls over 46 percent of the market share. It is the biggest brand in handset business and it also commands one of the strongest consumer loyalties all over the world with great support. this can be seen in some of its fastest selling models like 3310,2100,1100 in Nigeria, the Nokia 1100 for example has sold over 100 million pieces since it was launched,not to talk of the 3310 model which was literally sold out. The company is known for making high volume of sales in their brands, and imagine you sharing in this, check out the latest Nokia models in the market today, they are models to desire and die for. That same Nokia sense of quality and uniqueness will reflect in your profit margin as you make it your sole product stock.
Setting up your own nokia store should not be that expensive, you can get all the information and assistance you will need from a Nokia shop like the one in Lagos at Palm shopping mall, lekki.
Starting your own Nokia store you would first require your integrity as a person committed to quality Nokia handsets. This should be your first investment because people who are going to patronize will want a genuine product. You must not stock substandard Nokia phones, they will patronize you because of quality and not for cheap price, so always emphasize on quality rather than price. That means you should stock your Nokia phones from a reputable source which guarantee original products with strong warranty. Branding your shop should not be a problem; you can get branding materials from your supply source or from a Nokia office.
By branding your shop with Nokia and offering only original Nokia phones you will be ahead of competition while you still sell at a good profit margin. You will never cease making money with a brand like Nokia.
OMERUO NDUKAKU KENNETH IS AN ICT CONSULTANT AND AN INTERNET MARKETER WITH SPECIAL INTEREST IN MOBILE COMMUNICATION. HE IS THE OWNER OF THE WEBSITE [httpwww.gsmusersforum.com] -AN ONLINE COMMUNITY OF MOBILE PHONE USERS.
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