Don't despair of replicating your offline success online, there are many tricks of the retail trade that can be translated to your website.
Moving some aspects of your business online can be a tricky process for people who have strong roots in their physical stores, but as the technological world continues to advance and shoppers become increasingly savvy, it's a necessary step for the majority of retailers who hope to continue drawing a substantial customer base. The online world may seem like a completely different playing field to brick and mortar shops, and in many ways it is, but that isn't to say there's no place for some of the skills and wisdom that is designed to make a real life shop a successful one.
First of all, consider the layout of your physical shop. You'll have spent a long time thinking about the way people behave when the step through your front door, and where their eyes fall first - this is the ideal place for some of your most popular products and is more likely to draw someone further into the shop to have a look. This is something you should consider for your website too. Don't hide you biggest seller three or four pages deep in your site, make it easy for people to see straight away by putting it or a link to it on your homepage.
In a physical store, all of your stock will be laid out so that it's easy for people to see and will normally be clearly priced, as you know, leaving someone with questions about price can open the opportunity for them to start questioning how much they want the item too. The same things should be considered for your company's site. Don't try and crowd too many products onto one page in case you end up overwhelming your customer and make sure it's easy for them to see how much their item will cost them - and how much you intend to charge for postage.
You wouldn't employ shop staff who didn't answer the questions of their customers or make it clear to your shoppers that you don't have a returns or refund policy, so don't give off the same bad impression through your web pages. Ensure that all reasonable questions are answered on your site, by providing as much relevant information as possible on each product description and creating an FAQ section of your site that people can browse when they find themselves looking for answers.
The art of organising your website so that it makes the most of what you have to offer and encourages people spend their cash is called conversion rate optimisation and, as you can see, it is in many ways closely related to the type of rules and tricks of the trade that have been employed in physical shops for decades. However, while the similarities between websites and physical shops are numerous, it can be difficult for you to apply your knowledge to a new platform, and this is where a specialised digital agency can help you translate your business to the web perfectly.
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