Zuri Group Global, the multinational conglomerate best known for the rapidly expanding Zuri Hotels & Resorts chain, held a press interaction with its Chairman Mr. Deepak Kamani, where they expressed satisfaction over their impressive growth so far and announced aggressive expansion plans going forward. Promoted by a consortium of investors from the Middle East, the Zuri Group began its India operations in 1999 with their first hotel at Goa. Currently the group owns and operates six luxury hotel properties at various locations in India, Africa and the UK.
While new brands hesitate to launch a strategic business restructuring soon after they enter the market, Zuri hasn’t shied away from it. With a view to give their brand a strong sense of their identity to their guests the brand has gone ahead and reorganised its hospitality offerings through the P-L-C model.
What is the P-L-C model? Zuri has launched three luxury collections – Premium, Lifestyle and Comfort, significantly reshaping their business to fit these models.
In practical terms, the luxurious Diani Reef Beach Resort and Spa, Kenya and The Zuri Kumarakom Resort & Spa, Kerala offering world-class comfort and convenience, will be a part of The Platinum Collection. The Lifestyle Collection will have The Zuri Whitefield Bengaluru, The Zuri Whitesands Resort & Casino, Varca, Goa and The Liner, UK and will emulate the lifestyle of clients who are patrons of certain brands and Zuri will fit as their preferred brand of hotels and resorts. The Comfort Collection on the other hand will offer comfortable rooms and amenities that are comfortable on the guests’ wallets as well. The Retreat by Zuri, Benaulim, Goa and The Retreat by Zuri, Baiguney, Sikkim are a part of this collection.
Mr. Deepak Kamani, Chairman, Zuri Group Global stated “Considering the dynamic nature of our industry today, we are simply presenting a bolder brand. The aim is to set a benchmark for others but also heighten our brand value and achieve greater proximity to our customers.”
Of course, this trend is useful when the type of consumers who are used to upgraded standard of living are increasing and that their standards and demands are increasing. Zuri group strives to fulfill that part of the social life that needs more out of life and that is the very reason that the P-L-C model is a great hit with applying the kind of luxurious lifestyle that is required out of them.
Author Resource:-
Mr. Deepak Kamani continues to steer the Group to brighter horizons with his expert financial skills and the rich experience diligently acquired over the years. Mr. Deepak Kamani has been a pioneering force that has seen the Zuri Group set home and expand phenomenally in India.
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