With the innovation in mobile technology new mobile marketing trends are growing as an ecommerce solution and with good reason. That main reason is that currently there are over five billion mobile (cell phone) users with approximately half of those if not more using SMS text messaging; SMS simply means short message service.
Look around you wherever you go and you are bound to see many people actively engaging in texting. Young people can text so incredibly fast it is sometimes amazing just to sit and watch them text. Although much of texting these days is simply for chatting with friends, it has also become a goldmine in areas of ecommerce business through personal, short and simple marketing messages.
The following are a few tips to help you get started or improve your mobile marketing skills.
- Make it fun. While it is true that much of the texting that takes place is purely for entertainment and communication purposes, it is also a very productive tool for your business and its growth. While your potential customers are waiting in line somewhere, they will look to their cell phone to engage and entertain them. You'll want to keep your offers entertaining yet with useful information and always with a SOU (sense of urgency.)
- Remember mobile phones are personal and intended to help manage lives besides just being entertaining. Individuals rely on their phones for their banking transactions, GPS instructions, their local weather forecasts and much more. Make your mobile strategies relevant to them and always keep them simple.
- Be sure to offer people something of value that is free. This could be as simple as access to pertinent information such as a local event coming up or even a coupon to incite customer participation.
- Try to keep links short so that people can text them to their friends for online shopping. Use TinyURL and other similar sites as needed for redirects. And have targeted mobile ecommerce shopping cart sites set up for shoppers, not slow loading Wordpress blogs. Get experienced help as needed with your set up and maintenance in order to grow your business.
Keep in mind something very important in that mobile messages will be personalized but only with their permission first. Spam communication will not be tolerated which will result in better business to consumer interactions as they will have allowed your text message to reach them.
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