My very first e-book for my home based small business was entitled Fill Your Plate and Still Lose Weight! which was a collection of complete meals for one person consisting of 350 calories each.
My second e-book was a collaborative effort with my business partner. She and I wrote a book called Is Your Site Suffering from Lack-O-Traffic-Itis which is, as you can imagine, a book that teaches small business owners how to increase their website traffic.
What I discovered is that writing successful e-books for a home based small business can be done quickly and efficiently if you follow some simple guidelines. Below are some of the tips I learned to help the process move more easily in my own venture
•Choose a topic you are passionate about and have knowledge or experience in. This is imperative for ease of writing.
•Include great content so that your readers are getting expert information that they can put into use immediately.
•Deliver over the top value by offering additional free bonus information, extra tips, or free offers that the customer didn't expect to receive in the first place.
•Include images, pictures or diagrams where possible to appeal to the visual learner.
•Use simple fonts that will make the book easy to read for your customers.
•Write at least 30 pages of content so that your book has enough content to be seen as valuable.
•Choose a catchy title that will hook your prospect.
•Include testimonials where possible.
•Include extra ordering information should they wish to pass along to a friend.
•Consider offering a referral fee to people willing to promote your book to their friends.
•Use eye appealing graphics to give your book an expert feel.
•Price it right so that your prospects and customers are willing to invest in what you have to say. A magic sales price is $7.00 because it's enough to denote value, but not so expensive that your customer will ask for a return of their money.
•Include links in your book for additional offers, upsells, or free information.
•Add a guarantee if you can. People appreciate a no-risk purchase if the book doesn't deliver.
•Create a professional sales page designed to hook your prospect immediately.
Writing e-books can be a fun, fulfilling, and rewarding thing to do. By positioning yourself as the expert in your field for your home based small business niche, e-books can also help brand you as the professional that you are.
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