Retailers like anyone in their own business like to find ways to save time yet still achieve a commercially valuable outcome. Some say this is lazy, I say it is smart. Smart management and marketing ought to be easy.
While I have called this lazy marketing, I could equally have called it clever marketing, marketing using systems and processes to consistently promote and market the business to existing customers - without spending too much money promoting the business outside its four walls.
It costs less to market a business to existing customers. This type of marketing is more likely to succeed too, hence the importance of a business regularly marketing to those who shop within the business
The key to lazy or clever marketing is a Point of Sale program which offers good marketing tools for systematic marketing at key points of customer contact as the following list shows
Print special offer coupons on receipts. Make sure that every receipt printed includes a coupon or special offer, printed on the receipt itself. Use the coupon to attract customers back soon. Give them a discount or a two for one offer or some other value proposition.
Thanking customers. Send customers an email, text message r written note thanking them for buying a particular item. A personal note shows you do appreciate their business. Include another offer to lure them back, make the offer somehow related to their previous purchase.
Text message marketing. send text messages to customers and have them bring their cell phone in to show the message to get the deal.
Shelf talkers. Using professional product shelf labels you can promote deals, especially discount offers - without having to explain these to customers.
Was Is pricing stickers. Using these before and after pricing stickers you can show discounts for items in a passive yet very effective way.
Include promotional text on any printed statements or accounts. Never send any mail out from the retail store without including text on the statement about an offer, deal or some other benefit if they come back in within a time frame you specify.
Managing volume purchase offers.Offer discounts for the more customers buy. For example, you could have a single item priced at $24.95, two prices at $44.95 and three priced at $59.95. If you bought the stock well, the $59.95 price for three should provide at least 50% margin yet customers see themselves as getting a great deal. Great software can easily manage this for you.
Prompting sales associated to offer an up sell during the sale. POS software can flash up on the screen prompts which relate to what a customer has purchased. The promotional script appears on the screen without blocking the sale.
Nurturing and managing customer database marketing. Track sales by each customer by using a clever customer database. Use this data to know your best customers and what they like. You marketing, flyers and other offers can then be targeted to specific groups of customers based on what they buy.
Trawl your data. Track what sells with what. Once you know this you can make much better product placement decisions.
Managing Loyalty marketing.Reward customers for spending more than us the usual average spend in your store. The key is to track average behaviour and reward those who achieve beyond this for you.
Gift cards. Gift cards are something which customers can buy when they are not sure what to buy. Gift cards personalized to your business can add excellent value without you needing to carry the stock.
Author Resource:-
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