1) Don't Use Percentage Discounts When Discounting
According to Jim Dion, author, keynote speaker and retail guru, don't use percentage discounts when discounting. Most of your customers can't do the math. Give them dollar's off just like the retail giants do when presenting an offer for detergent, toothpaste, etc. That way your customer can immediately understand your offer and decide if it's the right offer for them.
2) Need a sales boost Who doesn't
Pick the slowest day of your work week, in terms of sales, and have a one-day sale. Promote it, make it fun. This will intrigue people to come in and will generate more traffic. Begin with the end in mind. What's the goal To bring in new customers. How do you do it Get the word out coupons, fliers, give the day its own name like, Tuesday is Shoes-day (all shoes on sale) or Tuesday is Choose-day (they get to choose one item and get $10.00 off).
3) Our Town!
Quarterly, invite new members of your towncity to your store for a 'new resident's event'. It's a way for them to meet other people and for you to grow your customer base. How do you find a list of new residents You can check the town clerk office, the local real estate offices or even local companies that havesell mailing lists. Or you can reverse the invite and send it to your customers to bring a new resident to your store for this event which will entitle the customer to a discount coupon. There are many ways to craft this so it's truly a twin-win.
4) What's the Buzz
In a recent study by Nielsen BuzzMetrics, 78% of consumers said they trust recommendations from other consumers. This is BIG. It's called word-of mouth advertising. It's buzz marketing, it's customer-driven marketing. It's about customers who trust other customers' opinions. It's those opinions that drive your success. What you think doesn't matter; it's about your customers. Although, I think we already knew that.
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