Nearly everybody has heard of an elevator pitch, but very few companies that I meet have a compelling one. It's significant that everyone in your business can present the required benefits immediately. There's a structure that works very well, and if you have not already crafted a Perfect Pitch, put time aside to do one, or ask us to assist you. I acknowledge Mike Harris, Founder of Egg, First Direct and Garlic in coming up with the best structure for a Perfect Pitch that I have seen. It assisted him build three, billion pound businesses.
1. What is your Big Idea? In one or two sentences, give the over-riding benefit to your business. I.e. "We make it appealing for children, and in fact everyone, to get their five parts of fruit and vegetables every day."
2. Your credibility - Why should I listen to you? In this part, you need to communicate the reason that you're worth listening to. If you're not a deemed leader in your sector, or a Key Person of Influence, you cannot assume an individual to choose you over your opposition.
i.e. "We've been manufacturing Juice Makers for 20 years that are recommended by nutritionists in 6 countries. We have had numerous articles in... and sit on the advisory board for Children's Health through Nutrition. I'm the Author of... and sit on the local advisory board for School Nutrition."
3. What is the Problem which you solve? Clarify the pain which might be caused if your product or else Service is not applied to somebody's life or business.
i.e. "You see fatness and bad nutrition, particularly among kids, is reaching epidemic proportions. The concept of eating green vegetables every day is unattractive to the majority of people since it's not seen as pleasurable. Fast food, and the power of advertising mean that we don't associate things which are good for us with pleasure."
4. What is the Solution you are offering? Recognize the convincing reason which a potential user would be made not to take advantage of. i.e. "We've created a Juice Plan menu that generates delicious juices that do you good, but taste sinful. Our juicers are designed so that they don't destroy the vitamins or else goodness, and the menus merge diverse components that hide the taste of the elements we do not like, but which our body needs, like Greens or Fibre. The resistance to taking in great nutrition falls away at the first sip."
5. Ask for what you want. You need to leave the listener in a "knowing" state, otherwise they would not know the next step.
i.e."! If you would like to see for yourself how much kids can love taking their 5 a day, why not come to an open day next week? We will have our top 10 juices to try, as well as healthy ice cream and smoothies that taste sinful, but are great for healthy eating."
Author Resource:-
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