Email newsletters are an essential part of any email marketing campaign. Your email readership will appreciate the easy readability of a well designed template, and the ease with which you can deliver your message is greatly increased through the use of email newsletter software. So- easier for your readers, easier for you- is there a downside? Absolutely not, as long as you are careful about keeping an eye on things so that your newsletters don't escape with careless mistakes in them. Editing and proofreading are components of the writing process that aren't negotiable. Even though people are become more and more used to seeing poor spelling and bad grammar all around them thanks to social media and a texting society, that doesn't make it acceptable. Each time you send out an email newsletter, you are representing yourself and/or your company. Consider it an official statement, and give careful thought and consideration both to what you have to say and how it is going to come across.
Once you know what you want to communicate and you're written your content in a voice that you believe will be the most accessible to your audience, it's time to read through and edit or proofread what you're written. While it isn't rocket science, it is generally difficult to edit yourself. Having somebody else look over your newsletter will not only be faster, but also more effective at catching errors. If there isn't anyone else to do this job, try reading out loud, slowly, to yourself. Read the words exactly as they appear on the page to avoid overlooking errors because you're just said out loud what you meant to type instead of what you did type. Read through with inflection to check punctuation. Finally, use spell check, but be extra careful about common spelling errors that don't get caught by spellcheck. Many people confuse "its" with "it", and "your" with "you're" and of course it can be easy to drop a letter and still end up with a word. Examples- you for your, the for them, etc. Many of these mistakes are innocently made, often while typing out quickly what you're already thought while trying to keep up with the composition in your head.
While these are simple mistakes that might not seem like a huge deal- and indeed they won't suddenly turn off your long-term customers and contacts from you altogether if it happens once- they aren't without effect. What you want to watch out for is the response of new readers. Let's say a client shared the newsletter with a business contact they think would be interested in what you have to offer. The newsletter has just become your introduction to that person, and you sure don't want to be making careless, avoidable mistakes. A good first impression is hindered by what appears to be carelessness, so make sure that each newsletter you send out is putting your best foot forward.
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Email newsletters are a valuable means of communicating with your email list and an essential component of any email marketing campaign. If you start with a high quality email newsletter software template and end with editing and proofreading your content before sending your newsletter, you're on your way.
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