'Housing starts' is the terminology used in the housing market when new homes are constructed. For builders and construction companies to be willing to make the investment of building houses or neighborhoods, they'll want to be confident of seeing a return on their investment before proceeding. Of course, this ROI would come from house sales.
House sales are linked extremely closely with unemployment because, to state the obvious, those without the available finance cannot afford to purchase a home. When unemployment levels are high, house sales are low and this will probably deter prospective developers from begin new housing projects.
A person's employment status would have a greater impact on the market and economy than a single house that they may otherwise have purchased. If less people are buying houses, then this leads to an age old rule coming into effect: Supply and demand. If there is a greater supply than demand, then the price drops, and vice versa. Dropping house rates will even contribute to a developer's decision as to whether to proceed with a project and if they feel as though they cannot sell the completed houses at a suitable price then they're likely to not go ahead with any plans.
Unemployment could have a vicious circle on the economy because having no cash themselves to spend means that less money is in circulation. This has a negative effect on business and commerce as income is decreased and can even result in redundancies as businesses try to balance their books. A lack of housing starts would also contribute to this effect because less construction projects means less jobs.
The fact is that individuals who are unemployed cannot afford to buy a home and hence this will result in the decrease in the number of housing starts. Many existing home owners even come under financial stress during hard economic times and may wind up losing their houses themselves. This further reduces the cost of houses and increases the inventory of empty properties. With so many existing, cheap properties already on the market there is little need for a developer to start constructing new homes.
With so much bad feeling about and lack of consumer confidence, even people who are gainfully employed are probably to tighten the purse strings should their own rainy day come about. Even people who are comfortable financially and can easily afford to purchase property with having to fear for their financial security in the future are likely to anticipate the market to bottom out before investing.
Despite all of the available incentives to either keep your existing house or buy a new one, the most effective way to stimulate a flagging housing market is to create jobs. Creating jobs would begin to circulate cash in the economy again and persuade individuals to spend and invest. Although it may originally be a costly operation for any nation, reducing unemployment is arguably the best way to kick start any sector, housing included.
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