I think it goes without saying that I have some rather strong opinions when it comes to the importance of blog design. To gain knowledge of my reasons meant for doing so, we have to first look at the concept of BRAND, then at the significance of layout.
First, a BRAND is not a logo. It's not a company's letter head, nor is it a sign on a door. A company's brand exists in the minds of its staff, customers, suppliers, as well as prospects. It's the sum of the experiences 1 has with a company, and the expectation that sure events or experiences will be met.
A blog is a hugely powerful branding tool. If branding is important to your company, care must be taken to ensure your blog and your brand jive. Failing to perform so can seriously jeopardize your existing efforts. Why? Reading and responding to blogs is a very personal experience. It's intimate in a way that reading a newspaper ad isn't. It's an ongoing experience, reinforced time plus again.
So design is important from a brand perspective. But its also important from a communication perspective. Non-verbal communications play a massive part of face to face or voice to voice conversations. In print or on the web, its up to a layout designer to interpret as well as support a writer's intentions
This is difficult enough to carry out in a magazine with a month-long lead time. Trying to accomplish the same thing on an ever changing blog is tough. But not impossible. Your investment with your business blog will be significant, if not in cash then in time. Investing in a good design shows the world that you are serious regarding your content also serious about your business. Design is ultimately regarding the manner something works, not about how it looks. The look is part of the package, but is certainly not the whole. The major majority of your site's importance will come from its content. With your specific goals in mind, you wish for to determine the content hierarchy.
* What will go at the best of the page?
* What gets secondary billing?
* What can you do expose archived content?
* What can you carry out to lead your reader to your desired outcome?
As a blog designer, a lot of my time is spent exercise these details. They're never the same twice, as no two sites have same reasons for being. There are numerous design options available to you. These range from complete custom design to pre-done templates to some combination of the two. Having a professional blog designed will run somewhere between $1500 also $5000. Don't get me wrong. One single can achieve blogging greatness without spending a penny. In my experience, many business bloggers start out with one single of the hosted options.
After determining that blogging makes sense for them, a number of make the shift to a professionally designed site. Frankly, this makes a lot of sense. Assuming you perform one easy thing right off the bat. Use your own domain name. You don't wish for to get stuck with a subdomain from your blogging provider. It will make moving your blog later a pain in the rear if you fail to carry out this today. There are all kinds of other pros to having your own domain name. But this one alone is worth it.
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