Online advertising grew in leaps as well as bounds in 2010, as companies decided to move emphasis from print to digital media. The trend is expected to pick up speed in 2011 with estimates that online ad revenues will surpass print for the first time - TV, of course, is still the revenue winner. Numerous studies from agencies around the world have conducted separate studies plus found that it's today more important than ever for businesses to reassess their advertising campaigns to reach the digital generation.
For instance, KF Lai, CEO of BuzzCity, predicts greater budgets for mobile marketing campaigns, more mobile-specific content also integrated campaigns. Richard Mullins, director of Acceleration Media, outlined five trends that he believes will characterise and drive growth in the online advertising market in South Africa:
• Emphasis on quality content.
• Integrated campaign tracking through web analytics.
• Targeted marketing techniques such as behavioural marketing.
• Increased use of video.
• Growth in mobile advertising.
Business research firm eMarketer predicts that spending on online advertising in the US will increase by 13.9% over 2011, while online ad spend will reach $25.8 billion, surpassing print advertising which will only reach $22.8 billion.
Trends such as these are more relevant for developed markets than emerging ones, where print is still the dominant advertising medium. But while growth in emerging markets is slow, it's steady as well as as younger generations come to the fore and more people access the net via alternative digital devices, also as bandwidth prices continue to drop, all that could change.
Online ad revenues in China, which vacillates between being a developed as well as an emerging market, are as well as soaring. It is expected that by 2012 online ad revenues will exceed print revenues. This would make the online advertising market the second largest in the country, behind TV. Online advertising currently makes up only 11.2% of the market, so meant for it to be the second largest revenue generator is some feat.
Globally, ZenithOptimedia predicts that online advertising spend will increase by 4.6%, thanks largely to social media as well as video advertising. According to the report, "The key result of this update is the continued rise of developing markets as well as digital media, plus their central role in driving global growth".
Author Resource:-
Learn how you can multiply your pcFixCleanerAnother major option is ErrorExpert. And FinallyWinclear. All wonderful meant for your pc learn now.
![[Valid RSS feed]](http://article2008.com/images/feed-icon.png "XML Feed For RSS"){kind=icon}
![[Valid RSS feed]](http://article2008.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites