The expression “CPA” sounds about as interesting and attention-grabbing as accounting expressions would sound to a quilting enthusiast. It’s usually rattled off in this acronym form, and the assumption might seem to be that you’ll know what it is.
Acronyms scare people, so many new internet marketers tend to ignore or gloss over this marketing technique - but “CPA” simply means “Cost Per Action” or “Cost Per Acquisition”.
Cost Per Action means that your reader just needs to take a specific action (E.G. enter a valid email address, click on a link, request a free sample, etc...). Cost Per Acquisition means that your reader actually has to purchase the product or subscription.
Websites (or articles like this) dryly talking about CPA marketing can barely compete with “Make a six figure income with no work - 1 week from now!” in excitement factor.
But, whether you’re choosing to focus on Cost Per Action or Cost Per Acquisition, CPA marketing has one common denominator: It is a form of advertising generated by a third party in which you are paid for hosting or promoting that party’s ad or link, depending strictly on actions your readers take.
This, in turn, generates any of the following actions for the advertiser who is going to pay you:
· New subscriber sign up
· Purchase of a product
· Sales lead for your advertiser’s further follow up
How much can you earn? Well, commonly… not thousands. New subscriber signups usually generate between $1.00 to $1.50 per lead. You certainly won't get rich overnight.
But, if you combine simple Cost Per Action with some well-chosen Cost Per Acquisitions, your payout may be much higher.
For instance, if you’re advertising a big-ticket item that costs $695, your fee that may be anywhere from $60-$300 on lead that results in a sale.
A number ofof these, combined with a bunch of simple “just click” links or banners can build a nice little second income for you.
And once set up, it’s a painless way to add additional income generation from your already-existing sites.
Put CPA marketing to work for you while you go off to the church picnic or enjoy a well-deserved nap (after staying up all the night before, trying to solve your shopping cart problem). And, as your list grows, so too will your profits.
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