Search engines like Yahoo, Google, Bing and others continually crawl the web looking for relevant content that answers the needs of its users. It indexes or stores links to its findings in an enormous database. SEO, or search engine optimization involves writing copy that is optimized to improve the ability of search engines to index and rank a site, thus bringing it more organic traffic through natural searches. By choosing terms that are frequently searched for and wrapping them in relevant content, you attract targeted traffic, whether it be a website or blog, an article or other type of copy.
Each piece of your website content should be written to make it relevant to a query or keyword phrase that someone searches for. First choose your topic, and then use a good keyword tool to find exact words or phrases that people search for. Whatever type of content you include, whether it is an article, blog post or image, your entire page should be relevant to that main keyword phrase you have chosen as your theme.
Always use your keyword in the title, since this is the first thing a web crawler notices and search results show. Construct a title that reads naturally and also attracts reader attention. Keep it to around 70 characters, since results on a search engine generally show titles of that length.
Pages also need more information available for SEO, and providing a page description of your page, whether it be a meta description that only the web crawlers see or short copy that summarizes your page. For example, Word-press makes it easy by providing a section where you can add a description. This could also be the first paragraph of an article or a sub-heading. What is important is to include the keyword phrase in a relevant and natural way.
Your actual article or page can be further optimized for search engines in a variety of ways. Use heading tags, H1 or H2 for your heading so the engines can locate them easily. Bold your first use of your keyword in the first paragraph. Include text that used bullet points, since both search engines and readers like them.
You should also use one or two other relevant keywords or phrases from your initial keyword research results that closely relate to your primary keyword. Search engines that analyze your pages will look for not only your main keyword, but look for related phrases that commonly are searched for. Just make sure that all keywords are used in a natural and flowing way, and in a density that appears natural to a reader.
Images and videos are indexed highly by search engines, and need special treatment to optimize them and bring traffic. Always use Alt and title tags for your images, and make sure they contain your keyword. An Alt tag informs the search engine spiders about the type of image, as well as showing up as alternative text if an image does not load. This is another natural way to include keywords.
Hyperlinks on pages also contribute to SEO. Hyperlinks are text, usually including the keyword, that is linked to and leads to another page on the same site. That page must contain content that relates well to the keyword and the originating page. Pages on a site should both contain hyperlinks and also be the destination for hyperlinks. This internal connection of pages will make search engines rank your site much higher. Other links to include on your site are outgoing ones to authority sites that have high search engine ranking.
By writing informative and authoritative copy in an easy-to-read manner, including key words and phrases naturally, you will be found and ranked by more highly. Use these techniques for on page SEO, and increase your credibility with both the search engines and organic searchers and attract more traffic.
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