Are you tired of going after people to get gigs for your band?
If you are like me, you love playing gigs and are not so fond of going after people to book your concerts. Whether you are new to the music business or are an expert musician with tons of experience in the industry, it can be exhausting and, at times, annoying, trying to book your performances going to each restaurant, café or even professional venue and openly asking managers if they can offer you a gig.
Over the last few years, I have been wondering whether there is a better way to market your live performances with your band and even enjoy a lot of people at your live events.
So, let me ask you a question: “What if you could get people to ask you if you could play for them?”
That’s right. Instead of going after people, you can invite them to your world and even make them feel lucky to have your band play for them.
How do you do that?
Simple…
Facebook!
Here’s what you can start doing immediately. Each time you see a bar, a restaurant or whatever venue you’d like to play at, you can either write down its name and address or even pop inside and ask for a business card. Then, go to your computer and find them on facebook. These days all businesses have a facebook account.
They even ask you to join them in all their advertisements! Did you notice that?
Now, you can just ask for friendship or send a short message saying: “Hello, I stumbled on your lovely bar (restaurant, theater etc...) and I would be delighted to add you as a friend in my profile. Have a great day, your name.”
Did you notice that I did not say anything like: “Hi, I was wondering if you are looking for musicians…”?
This tactic is called “Attraction Marketing”. You just communicate with your potential customers just letting them know about you, your profile and, of course, your value. Only people who find you “attractive” will make contact with you and will be totally delighted to have you perform in their premises.
So how’s that as a plan for your coming years. Just go ahead and start looking for venues, festivals and any other opportunity you think might be an excellent medium to give you and your band the exposure you deserve.