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All in all the "who" is speaking or selling in your sales letter will have a huge impact on your marketing viewpoint. You can choose and use the actual character's voice who is "selling" the goods and services. If you pick this voice you have to be careful because your potential clients and or readers might become a little skeptical when you (being the character) are the one speaking in the sales letter as well as being the one personally selling the merchandise and services. The simple reason for them being skeptical is because you're the one selling and therefore the one that potentially benefits if they buy! While using your own voice or your company voice, it might be easier if you are just selling information instead of a products or goods because readers or potential buyers will not be as leery.
On the other hand you can use someone else's voice whereas they are the one selling your merchandise and services while you’re staying hush hush in the background. The person writing the sales letter will benefit from the name (article) however you may end up benefiting from the new customers and clients. After all isn't this what you’re looking for?
Remember one thing, writing like someone else can sometimes turn out to be the largest blooper therefore its best to hire a ghostwriter. A ghostwriter happens to be a professional writer who is paid to write books, articles, stories, reports, etc that are officially attributed to a different person. Celebrities, executives, and political leaders often employ ghostwriters to draft or edit autobiographies, magazine articles and other written stuff.
One last thing before we let you go is Emotions! The straightforward fact is that there happens to be only 2 emotions that actually motivate readers, Gain or Fear! The reader can either have emotions whereas they feel they will benefit (gain) something or he/she can have the fear of losing something. Chances are the fear of losing something might tend to overtake the emotion of gaining something. Here is an example: “Make some money with your business" or "How to make sure you stay in business." Chances are most readers will lean towards reading and agreeing the second one.
Hope these thoughts and ideas help.
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