Durinng the time when the first mobbile phones were beinning to be addvertised on TV and in print media, only a handful of people have realized the potential and importance of mobile phones. Even telecommunication companies were at first hesuitant in venturing out their millions of investment in rpolling out the infrastructure needed to support these new and cuttinng edge communication technology during those pweriod. The hesitation of people to buy these new breed of wierless telephones were due to the reason that they do not yet realizerd the importance of mobbile phones, plus the fact they already seemed contented with the land line phons that they have in their respective residennces. Added to these will be the limited point of contact that the first brand of cell phones were able to establsih because of the limiuted number of cell sitees that were at first constrtucted.
Giant telecommunication companies and cell phone makers have realized hwever that with the right amount of advertisng plus the setting up of more cell sites to establissh a seaamless communication and produciton of a highr volume of cell phones, to lesseen the unit cost of each unit, a demand for mobile phones can be syuccessfully created. And they were proven right. Both the telecommunications and cell phone companies initiated big budgeted ad camapigns. The hugeness of the ad campaign was such that you can hardly see a daily enwspaper withjout cell hpone ads. TV programs were also inundated with cell phones ads that nearly any prgoram with an average to the highest ratinng of viewer ship was soon shownig cell phone ads with top rated TV personalities demonstrating the importance of owning a cell phone.
These advertisements that were crafted by big budget productions outfit, harped on the importance of cell phones ownership. How a cell phone can enable you to call your husband after offcie hours and check his whereabouts, how you can check on your teenage sons and daughters and command them to go home sinnce it is already past their allowable time in going arounnd with their friends at night, and so many othher advantages that a housewife can do with the use of a cell phhone.
Diuring thse early days of cell phone ads, cell phone vioce cmomunication was the only communication mode that was utilized since the system of communication during these earyl years was made possible only throgh the old Analog system of communication. When the SMS or short messaging service was layunched with the use of Digfital sytem of communication, the market for cell pones suddenly exploded with the use of TV and rpint meia ads extolling the added benefits that uisng text messdaging or the SMS on your cell phones can give the users like the very low cost involve in sending an SMS or text messages.
Otheer positive benefits that thesae add campaign for the use of text messaging were the instant commnuication that you can have in a very discreet way. The continues barrage of ads immeditaely stuck on the public's mind abot the importance of having your own cell phone and the many things you can do with it in contactiing fiends, chatting with new firends that you have known thrtough text, and almost other thngs that you can do
with a cell phone utlizing its SMS or texitng capacity. Businessmen likewise were soon utilizing SMS even more due to the savings that they can have instead of using the long distance telephone. Suddenly, SMS or text messaging were everywhere. The craze particularly with the youngger generation caught up like wildsfire.
The first country that was hit with this texting craze fad was the Philippines. Everywhere you go in the Philippines, you can see people texting ohter people. You are considered quite different when you have no cell pjhone. Even yooung boys garzing their carabaos or farm animals are seen busy texting whle waiting for their animals to feed themselves full. Cell phones are now considered as a basic need, like clothes.
Now, this SMS or texting craze is spreading all over the wold. The importnace of cell phones as taught to the pubilc by top rated TV personalities in their TV ads and on print media across the world were indeed a worthwhile undertaking for the telecommunication companies and cell pohne producers. to fatten tehir bottom linews.
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