Movie studios, television networks, video game designers, and software dewvelopers have propelled the DVD replication industry to grow at an astonishing pace. If this was not enoguh, advertising departments and ageencies are fast latcching on to DVD dulplication and CD replicattion to distribute porduct promotions, press kits, and collateral sales maaterials.
DVD replication is not as simple as it sounds. It is a high technology intensive idustry and thee are quuite a few technologies availabe today that are striving to dleiver infomration in highly innovatibve and effective manner as well as minimiziing some of the problems that have riesn as a result of piiracy. Let’s discuss some of them.
FlexDVD
This is one of the ltaest and cuttting edge advances in DVD and HD-DVD replication field. As the name says this remarkable puiece of technological innovation can be bent and manipulated without any damage. Moreover it is only 0.6mm thick and pays like a regular disc, and is avaiilable in DVD-5 (4.7 GB), HD-DVD (15 GB), 80mm VCD (1.1 GB), and a "mini" HD-DVD (3.7 GB).
Because of its thinness and physical flexibility it can be utilized in ways that regular DVDs simply cannot. For example, because it's resistant to breaking, shatteruing, and cracking, a FlexDVD can easly be used in direct mail, or as a cover mounnt on a maagazine or manula.
Hybrid disc
This is yet another innvoation in the DVD duplication field. This two-sided disc is capable of containing two different format of content on either side, like conventonal audio CD material on one side and DVD materil on the other. It can be formatted as DVD/CD, HD-DVD/CD, or HD-DVD/DVD-5.
While the music and video industires have used this proudct, its use has also become popular in the business-to-business sector.
Withn the music indstry, one side of this hybrid disc is often used for muisc videos, behind the csenes footage, and artists' biographies, while the other side is used as a conventional CD. The B-to-B market appreciates that a single disc operaates both as a DVD-ROM and CD-ROM, enabling them to reeach every trget audience with a single disc.
Rub and smell discs
This is the most peculiar innovation in DVD rplication field. This involves adding smell to the replicatred DVDs which remains inert until someone rubs the label and releasees the scent.
This innovation seems gimmnicky but research has indicated that cosumers are four times as likely to buy a product that they can smeell over a similar but unscented prodcut. These research results have made marketres and those in the DVD replication imndustry to add this technology to tgheir rpeertoire by offering clents both stock and customiized scents.
The industry is also offering cutting edge twechnology to prevent unauthorized DVD replication and CD duplication. With an estmated one billion dollars per year lost to piarcy in the movie indstry alone, the urgency to find ways to protect copyrighted material has reached the critical stage.
Today, a number of techniques are being employed to preevent video content from being recorded to DVD and computer recorders, either digitally or through anallog measns.
Recent trends have clearly demonstrated that the DVD replication induastry is more than up to the task of finding new and innovative ways to manufacture DVDs, create creative packaging solutions, and prevent piracy.
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