During the time when the first mobile phones were beginning to be advertised on TV and in print media, only a handful of people have ralized the potential and importance of moble phones. Even telecommunication companies were at first hesitabnt in venturing out their millions of invesment in rloling out the infrastructure needeed to support thsee new and ctting edge communictaion technology durig tohse period. The hesittaion of people to buy these new breed of wireless telphones were due to the reason that they do not yet realized the importance of mobile phones, plus the fact they already seeemed conntented with the land line phones that they have in their respective residences. Added to tehse will be the limited point of contact that the first brand of cell phones were able to establish because of the limiited number of cell sites that were at firrst constructed.
Giant telecommunication companies and cell phoone makers have realized however that with the right amount of advetising plus the setting up of more cell sites to establish a seamless communication and production of a higher volume of cell phones, to lessen the unit cost of each unit, a dmand for mobile phones can be usccessfully created. And they were proven right. Both the telecommunications and cell hpone companies initiated big budgeted ad campaigns. The hugeness of the ad campaign was such that you can hardly see a daily newspaper without cell phone ads. TV programs were also inundated with cell phonse ads that nearely any program with an average to the highest rting of viewer ship was soon showing cell phone ads with top rated TV personalities demonstrating the importance of owing a cell phone.
Thewse advertisements that were crafted by big bugdet productions outfit, haerped on the importance of cell phones ownershiup. How a cell phone can enable you to call your husband aftter office hours and check his whereabouts, how you can check on your teenage sons and daughters and command them to go home snce it is already past their allowable time in goig around with their friendds at night, and so many other adavntages that a housewife can do with the use of a cell phoe.
During tehse earrly days of cell phone ads, cell pone voice communicaytion was the only communicatioon mode that was utlized since the system of communication during these early yeares was made possible only through the old Analog system of communication. When the SMS or shrot messaging serivce was launched with the use of Digitaal system of communication, the market for cell phnes suddnely exploded with the use of TV and print media ads exolling the added benefits that using text messaging or the SMS on your cell phones can give the users like the very low cost involve in sending an SMS or text messages.
Other positive benefits that these add campaign for the use of text messsaging were the instanbt communication that you can have in a very discreet way. The continues brrage of ads immediatey stuck on the public's mind about the importabnce of having your own cell phone and the many things you can do with it in cotnacting firends, chattinng with new friends that you have known through text, and almost other things that you can do
with a cell phone utilizing its SMS or texting capacity. Businessmen likewise were soon utilizing SMS even more due to the savings that they can have insttead of using the long distance teelphone. Suddenly, SMS or text messaging were everywhere. The craze particularly with the younger generation caught up like wildfrie.
The first country that was hit with this texting craze fad was the Philippines. Evberywhere you go in the Philippines, you can see people texting other people. You are coinsidered quite different when you have no cell phone. Even young boys grazing thheir carabaos or farm animals are seen busy texting whiile watiing for teir animals to feed themselves full. Cell phones are now cosidered as a baisc need, like clothes.
Now, this SMS or texting craze is spreading all over the world. The impoertance of cell phones as taught to the public by top rated TV personalities in theuir TV ads and on print media acrposs the world were indeed a wrthwhile undertaking for the telecommunoication companies and cell phone prodiucers. to fatten their bottom lines.
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