Article marketing and Bum marketing have been blended and twisted to the point of being conceived as being the one and the same. Nothing could be further from the truth.
Bum marketing was a concept that worked well for a few when first conceived but has found results falling off or disappearing all together.
The bum method actually encourages no website. This is it's main drawing power. Make a killing submitting articles. No website required.
Well guess what. Most article directories will not allow you to point to an affiliate page anymore.
The producer of Bum decided to use Ezine Articles as it's premier place to submit articles to. At the time I am sure the owner was static.
Already an established hub for article marketing, these Bums were welcomed at an alarming rate. If there had been a crystal ball to peer into, it would have never been allowed.
All of a sudden, an article directory that prided it's self for having informative articles that were top of the line, was being swamped with three hundred and fifty word articles that more resembled a blog post than an article.
A blog post written by someone who had a very small grasp of the English language.
Spinners were selling at an all time high. Not just any spinners either. Spinners that had no human interaction. Just a database of synonyms.
Spinners that turned already worthless content int pure unreadable junk.
Bums thought they had the cat by the tail. Those they were practicing true article marketing were fit to be tied.
Real article marketers were now finding their art competing with unreadable garbage. They were finding Ezine to be considered a spam source at basically every other directory and bookmarking site.
Ezine tried to lick it's wounds. To no avail.
They instituted a no straight linking to an affiliate page rule. Tightened their acceptance policies. Started requesting, not requiring, longer unique articles. Still the damage was done.
Article marketing and bum marketing are two completely different animals.
The true content marketer actually takes time to research an article. Now research is not going to a directory and reading four articles only to make a blended version for yourself, as many claim.
Outside sources are often searched for. Most true article marketers actually have a good old fashioned library card in their possession. many will be found searching through newspapers at the local stand. Pride is applied to their craft. A sense of investing in the education of someone who might only have their work as a reference point. A dedication to what they do that is unfaltering.
The Bum drive had left it's mark on some of them also. They saw that fighting them was not as easy as joining them. Many joined.
Wordsmiths that once took hours to write one article was now spitting out thee an hour.
Never mind the three were just another version of an article they, or someone else, had already written.
For this reason many think writing articles online is a dying business. The truth is the Bum type of marketing is dying. The biggest part of profits stemming from it, went to the creator of a flawed from the beginning product.
If you are looking for hoards of free traffic to your websites. Visitors who are ready to buy what you have already warmed them up to.
Nothing works as well as true article marketing.
Author Lisa Angelettie is an award-winning article marketing strategist & writing coach! If you want more powerful article marketing tips like this, you're invited to get her free, newly-revised, article marketing success kit
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