It appears subliminal persuasion does have an huge effect upon the behavior of people. If subliminal persuasion didn't work, then marketing companies would not invest billions of dollars every year on billboard publicity. This is appealing because when people are driving, they usually do not have the ability to take their eyes off the road so that they can process the messages that are on the billboards. We could even go a step further and ask: Why would a marketing company put advertisements on active freeways when the marketing firms know drivers can not take their eyes off the road to read them?
Nevertheless, subliminal persuasion continues to rake in billions of dollars every year. Many systematic test have revealed that subliminal persuasion does work, it is for this reason politicians utilize the persuasion secrets of billboards whilst they are campaigning for an election. Again and again, we notice billboards with politicians pictures on them planted alongside our city streets. It cost a lot of money to use billboard advertising, and since this has been a prevalent advertising tool for decades, there must be some power in these persuasion secrets, whether or not the covert persuasion experts can explain why.
Another interesting case that proves the power of subliminal persuasion comes from a study done by a department store. The department store used a subliminal persuasion audio that continued to repeat, "Stealing is bad. I will not steal", and the percentage of theft dropped over 35%. Nobody could actually hear the messages, yet their unconscious did process the subliminal messages to the point that the subliminal messages changed their behavior. The persuasion secrets of subliminal persuasion will most likely always be subject to debate, as oftentimes the results of subliminal persuasion studies are subject to debate causing the results of these scientific studies to continually be under the umbrella of disbelief.
This we know for certain: Subliminal persuasion would not be a billion dollar industry unless it was successful.
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