With podcasting getting into the mainstream and podcast production tools turning into so easy to come back by, it's natural for folks to start talking regarding their companies in their podcasts. Without clear podcast tips, you would possibly realize yourself accidentally offending key customers or giving freely company secrets. At the same time, sensible companies notice that podcasting essential data and insight to purchasers and customers is a good way to grow business.
IBM set a positive example for the business community in 2005 when it posted official podcast pointers for its employees. IBM emphasized the ways that that its workers might use podcasts to find out regarding new technology while spreading the news concerning innovations at their organization. From the standpoint of being a responsible corporate citizen, IBM recommends that its staff participate actively in the podcasting communities, inside the parameters of their podcast guidelines.
Initial, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds prefer it should go while not saying, staff operating on secret and sensitive comes for long periods of time might inadvertently let slip a key piece of data. Clearly, any breach of security might place IBM and its clients, that include the Federal Government, at serious risk. So, in its podcast tips, IBM reminds staff to treat podcasts like any conversation that they might have regarding the corporate outside company walls.
Second, IBM encourages staff in its podcast guidelines to review the method in which they gift information. IBM specifically recommends that podcasting workers develop original voices, while stating clearly that their opinions don't seem to be necessarily the opinions of their employer. IBM's podcast tips additionally advise podcasters to think about whether the material they need to gift would build for a pleasurable podcast. Long lists of information, for instance, would be better off presented as internet pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Finally, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production value while placing podcasts on the identical level as alternative media requests. IBM requests that employees treat requests to look on different people's podcasts as the identical as requests for interviews on tv or radio stations. Podcast tips at IBM recommend advising communications managers about external podcast appearances, so employees will get clear guidance on what to say and the way to say it.
IBM's podcast guidelines provide an wonderful model to companies of all sizes that are concerned regarding how their employees will and should participate in podcasts.
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