Logo is a symbol of company. Long-term development, from the ordinary little room to one of the largest companies, Nike has being beautifyed its corporate culture. Nike has invented different types of Nike shoes and has attracted more and more customers. Each pair of Nike shoes put its logo in the most noteworthy place so that everyone know they are Nike. However, how many people know the long history of Nike logo ultimately.
Producing time
The Nike logo is a classic example that a company gradually simplifyed its corporate identity because of its frame increases. The company's first logo appeared in 1971, when the word "Nike" - the Greek goddess of victory - was printed in orange in the outline of a checkmark, the sign of a positive mark. Used as a theme on sports shoes in the 1970s, this checkmark is now so recognizable that the company name itself has become redundant. The solid corporate logo design was registered as a trademark in 1995.
Story behind
As famous sportswear company, Nike is named after an ancient Greek goddess of victory, her family were the goddesses of force and strength and the god of rivalry. What's more, she bestowed upon fame and glory to those who achieved victory.
Design idea
The Nike logo design that designed by Carolyn Davidson is an abstract wing, which was an appropriate and meaningful symbol for a company marketed running shoes. The "JUST DO IT" slogan and logo communicated such a strong view to their target market so that the logo design symbol evolved into a battle cry and lifestyle of an entire generation. Isn't it amazing? A small symbol can unexpectedly make a company into a huge success.
Change and development
Nike's world famous swoosh was designed by Portland State University student Caroline Davidson in 1971. She was paid just $35 for her design, even with inflation, which is unreal in the graphic design world. The design has undergone very few changes, but definite changes over the years. Of course, Nike also has variations on the logo for its different divisions, such as Nike SB, Nike Soccer Shoes.
The evolution of logos only applies to the companies that do not seek to reinvent themselves. Businesses that aren't building relationships with their target markets may need a logo makeover and reposition themselves.
Finally, it is what we show. You can see clearly Nike logo in toe or last. In today's market, in order not to get rid of any missed advertising opportunity, a business logo design is necessary. A business logo design stands for a symbol of identity, which means that customers can immediately recognize your product or service. Business logo design is one of the most basic and most important and most successful tools in identity consciousness.
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