With the ultimate aim of increasing their revenue, affiliate marketers and merchants should be taking into account the practice of "back end" selling in their business.
Back end selling is the selling that is conducted after the first sale. After a prospect has made his/her first purchase from you, another product can then be marketed and offered to the exact same person, with the second product being called the back end product. The success of back end selling is based mostly on the high level of trust established between the seller and the customer after the first purchase. As a result, back end selling may actually be much easier than closing the first sale.
Here there seven quick tips that will unquestionably help you get a higher conversion rate out of your back end selling attempts:
1. Have more than one product that can provide real value to your target clients.
2. Devise more than one strategy to capture the contact details of your potential clients (email address, home address, phone number).
3. Create messages to deliver on a regular basis to your contacts through an autoresponder.
4. Make sure that your messages are a valuable read. In other words, you should always have your customer's interests in mind. Spend enough time researching on the topic you are planning to write about and add a brief story of your own experience.
5. Be persistent. Keep emailing your clients. If they are still in your list, there is a reason. They are interested in what you have to offer.
6. Offer memberships for a small fee. Paying $100/month for even the most useful service can be too much for an average person with an average salary. On the other hand, having a list of 1000 people paying just $20/month will earn you 20k/month. Not bad for just sending a few emails!
7. Lastly, keep collecting contact details. Over time, some of the people in your list will opt out (don't take it personal). You must always have a constant stream of new prospects adding to your list.
These are some of the basic rules that you should to stick with in order to get the most out of your back end selling efforts. On the other hand, with your business model in mind, be creative, customize them to your needs and just be prepared to learn from your results.
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