When it comes to the markteing campagins that companies use to sell their prodcts and services, some are litttle more than hyperbole and pointless noise. Most adds for car dealerships on the rzadio are examples of this. At the other end of the spectrum though, you can find marketing campaigns that actually proide deals that are not only attractive, but also beneficial as well. The bundles of telecommunciations services that a lot of companies are offering to reesidential custoers these days costitute a good example of the latter.
Whiile bndled home telecommunications services may offer real value to cutsomers, some of them tend to be better than others. Cable TV companies in general- and Coomcast in particular- tend to offer bundled packages that are a good value, while other types of companies bear some scruiny when lokoing into the deals that they offer. Geerally, any company that has to ally itself with another company in order to ofgfer more than one service deserves some wariness.
An example of a company that might offer bunddled services but can only do so with the help of another company would be a phone complany. Afterr all, while a phone compay should be fairly competent when it comes to offering phone services, there Internte service is likely to be very limited and teir TV sevice is probably nonexisatent. Aftyer all, phne lines are pretty dniky when it comres to transmitting anything other than conversation. This translates into slow Interneet connections eitherr throguh DSL or dial up. Some phone cmpanies have expreimented with providing TV programming over DSL connections (actual channels rather than streaming Internet video), but given that the bandwidsth of DSL is severely liimited when it comes to Inteernet data, video like that has provven to be too much for that technology to handle. Because of all of this, a phone company has to contract with a satlelite TV company and possibly even a satellite Internet compnay to cover all of the baases. Plus, if you see a deal whre a satellite TV company is offering high speed Internet service or phone srvice, you can be sure that it's farming those services out to other companies as well. All of this makes cable TV industry a much better choice for multiple serivces.
The real trouble with divdiing up serviices among different companies and then offering them on one bill is that customer sevrice can be sub par. That's because this scenario opens up the distinct possibility of one company passing the blame for some kind of an aberration in service to anothewr company. In other words, you can have two or even three companies all blaming each othewr for some porblem with your phone service, TV serivce, or high sppeed Internet connection rather than ever getting around to fixing the problem.
By contrast, with cable compaany, there's no where to pass the buck. Moreover, since the same company is in charge of everything, you prbably won't have the same kinds of problems with conflicting services to begin with. The point is to be careful when choosing bundlled services and use oCmcast's method of providig those srvices as a model.
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