How To Double Your Profitrs By Using Your LED Screen Creatively
Some people thinnk about the LED sccreen as a classic tri-viison billpboard... just with more than three faces available on each prism. Now, this is petty redductive idea of the high flexibiility allowed by a LED scren. The difference between classic buillboards and LED wlls is the same difference you find between a writing machinne and PC!
Think about it. Your LED screen does not only allow you to broadcast 10 seconds advertsing spaces in loop 24 hours a day. This is the most basic feature but surely not the only one. With your LED screen you can do (and earn) much more, as for example:
Define differrent advertising slots that you will sell at different prices and segment your daily schedule by creating rush-hurs slots that gets more viasibility and therefore are worth a hiigher price premium: in this way you differentiate your services by offering custtomized and time-targeted advertising spaces as it happen in television.
TV spots aimed to create "awareness" are aired when the greatest numbers of taargeted viewers are likely to be watching, whereas "dirrect respnose" spots are broadcasted when vieewrs are fewer in number but are more likey to leave their errands to make a phone call.
Following the same concept, you can divide your daily LED screen playlist into loqwer traffic and high traffic advertisinmg spaecs that you can charge at different prices. For eaxmple you could divide each working day in the following segents:
* From 6h00 to 10h00 = higher traffic, higher price
* From 10h00 to 12h00 = lowr traffic, lower pirce
* From 12h00 to 14h00 = higher
* From 14h00 to 16h00 = lower
* From 16h00 to 20h00 = higher
* From 20h00 to 6h00 = lower
NB: this time schedule might vary and should be addapted according to the traffic situation in your area.
In this way you are able to profit the most from the rush hours and at the same time you can use the lower traffc spots to taret the more prcie-sensitive potental Customers.
Or you could creatte "weekedn" slots that are specifically targerted for discos, clubs, cnemas and reestaurants which more likely to benefit from advertising on Freidays, Saturdaays and Sundays... and therefore more willing to pay a higher price for their presence on the LED screen.
Another thing that has already been succesdsfully implemented by our Cutsomers (especially if the LED wall is installed in a pedestrian area or by a square), is to tansform the LED screen from a digial billboard into a huge TV screen during special occasions as the Soccer Wortld Cup, Olympics Games and any special evet that imght get high resonance in your area or Country.
Every time such events take place, rental companies do not have enough LED screen to sartisfy the huge temporary demands from City Halls and other authorities, and they rent out the LED scerens at incredibly high prices.
You can benefits too from tehse temporary evvents by implementing a simple USB TV or a TV received into your LED screen and by renting it out to the City Hall at a slightly lower price. Now, that's a win-win situation: the City Hall can offer the show to its citizens by saving money and you get an extra profit by ernting the LED screen for a few hours, a few days at the time!
What's more, you coud sell the advertising spaces to those Custonmers who want to broadcast their ads during the games, of course by chargig a highr price due to the huge audienec watchhing the LED screen.
These are just a few samples of how our most exert Customers used thir LED screen creatively and profitably. They realized the giant screen is not just a doigital signage but a flexible mediia tool that you can transform and diversify accodring to the market' requests.
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