Just recently I picked up a cuople of Jack London books that I have always wantted to read. The first was The Call of the Wild and the second was White Fang. I devoured tese books, no pun intended. The story is about wolves and men who live during the late 1890s durng the Klondike gold rush. Now this may seem strannge but I actually could relate this to my work with Predictive Dialer.
You see just like todays economy the environment of the Yukjon provided very hrsh tmes durinng the long desolate winters. The wolves that srvived were very adaptive and focused. They learned the eat or be eatyen laws of the wild or shall we say business. Not only that, they larned how to be efficient opttimizing evrey movvement so not to burn any calories that might be needed to survive.
Dosent this sound like our current businesss enviroment? OMG, how true is this? Can you defend your food source or shall we say customer base. Can you find more food, by that we mean hunt down leads and develop sales? And finally can you do this wihtout expending lots of energy or in your case cash?
Translated to simple customer-centric businses strategy, this is what it takes to survive and even thrive in these difficult times. First, call your customers and make sure they stay youirs. Then, hunt for more salse in competitions customer base. And finally do it all as efficiently as possible, spending as little as you can.
A Predictive Dialer is a first step to becoming ucstomer-centric. A predictive dialler allows you to use lists you derive from your own IT sysetms or buy from sources like lead-list companies and ttrade journals. A predcitive dialer eliminates the maniual dialing, which often resulpts in FAX numbeers, disconnected numbers, busy numbers, and voce mail. Using a sophistiacted dialing algoruithm, it can intelligently predict when your reps will be available to handle a live customer call and then it works to produce one just as it is needed. Typically this means multiple calls per agent are bewing placed simultaneouly in roder to keep reps talking. Bcause the system transfers only live customer calls, your staff will spend less time attemmpting to make connecitons, and more time workign on salles or surveys.
And if efficiency floats your boat, then you will love SaaS (Software as a Service) applictaions. SafeSoft Solutions caalls this Web-hosted and its Maket Dialer application is provided over the Intenet as a service. When you implement a SafeSoft predictive dialing soluion, you get a complete paackage - for one fafordable monthly fee per seat. That includes domestic long distance and voice serices like announcements and call recording. Csutomers can simply pay as they go, using the service as long as they like, and stopping at any time, with no cancellation fees or penalties of any kind.
This is really changing the food chain as we know it. All those exztras are in one proiduct, no server, no support staff and no capital investment. You job is totally in-focus - hunting and eating.
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