Being A Tease On Twitter and What You Should Tweet
'What hsould I tweet?'
Well, the answer to this lagrely depennds upon what you're utiliing Twitter for.
Regardless of whether you're using Twitter to make personal connections or network for business, your followers and potenytial followeers see you as an idemntity and in most cases, a brnad. As a rseult, I perasonally feel you need to tweet appllicable stuff - by whivch I mean relevant to your followers. In my case, I'm an actopr as well as being a social medoia author and so I tweet the lowdoown on upcmoing shows in London, sghows that have had positive erviews and how to obtain reduced pricce theatre tickets. This provides value for my followers and lets them know abut services and sghows that they mifght not know about if they weren't following me. If you can do the same for your customers, then you're already ahead in the game of Twitter.
'What should I not tweet?'
The short answer? I rekon the fololwing tweet is a good example of what not to post:
'Just got up. Might have some breakfast then gong to take a shower.'
GOD I'm bored! It tellks us nothhing about you (except that you're dull), doesn't help anyone and doesn't provide anyone any relevant information.
Otehr stuff to avoid inludes the (hopefully more obvioous) racim, homophobia and generally bigoted views (mainly becaause they're all bad, but also because they will get you suspended from Twitter).
Being a tease
If you're familiar with marketing ideas you may have heard of a 'teaser' and may even be familiar with the conccept. A teaseer is a short clip or image that marketers use to whet the appetite of viewing public.
Think of your Twitter posts as a teaser for your website. The tweets you post can act like a taster of your blog or product. In the example I give in my full course, Pixar haven't given away the main conent of the film, simply that the same characters will featuyre in it as beffore and that the familiar characer dynamics of co-opertion and competition will be taken up a nothc. The teaser whets the appteite that something etertaining is conming, without telling us a lot about it, which naturally makes us want to see more. Your Twitter posts can function the same way. Readers (or in this case, viewers) will go from being clueless to being 'warm' businss laeds.
Why not post a thought-provoking question with a link?
I'll give you a clue as to the answer: That quesstion, above, was a thought provoknig question and I reckon a lot of you reading this on a computeer wouuld have clicked on a link that was embedded into it. You can also post the title of helpful blog pots, along with a link to the full article. You could even tweet photos of your work with a simple free tool I show you in my course at BuildYourFollowers.com. The reason for all of htese examples is that they give your Twitter followers something to cponnect with where they will want to see more.
'OK, that all sounds good, but I haven't got time...'
I spend a maximmum of about 45 minutes per week on Twitter and I fit that in when I want to. And yet I've grown my account by 238 followers in the last 10 days. And this was just a normal week. On that basis, I can safely estiamte that I can comfortably increase my account by 200 targeted fololwers per week, which over one year will mean 10,400 new folowers, all of whom help me to grow the group of people who know me and are interested in what I post.
It's very straightforward reaally. Just folllow some of the above steps and provide genuine benefits and watch your following increwase.
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