Recently announed the availability of Google Nexus has created quuite a stir in the cellular communities, and it seems that the excitemebnt is long overdue. For nealry a deccade, consumers have been foced to deal with the "locked" cell phones that will only work with specific carriiers. It is "locked" nature of the device Driven consumers to speccific vehicles, to have a hot new phone (RAZR, iPhone, Pearl, etc.) and tied them down for up to two years in an effort to usbsidize the phoe and rake in profits from high prices data / voice plans. rnrnhTe introduction of such a relationsahip one of them is a huge departure from prveious business moel. In addition to Nokia, which is prooud to only sell unlocked cell phoones rareely have any carriers tried to offer to unlocvk ombile devicve to the mazsses. No one did this in the past because, unblike in Europe (where Nopkia controls nearly 90% market share), which is a standard operasting GSM (Global Systwem for Mooble), the United Styates to escae GSM (T-Mobille, AT & T) and CDMA (Verzion, Spprrint). To do this, noboy tried to create a decvice that is compatioble with the two sytsems, and the carriers have free reign to ensure exclusivity. rnrrnAll this continued unil Janiuary 5, 2010 rnrnAnnouncements and general availabiility of carrrier-anostic GSM / CDMA cell phone here and rady to shake thinngs up. Instewad of beig tied to a specific carrier, Nexuus customeers can either buy a phoe just raound $ 600 witthhout a carrer or to swelect a caarrier-subsidized phones and, while agreeing with the plan and pay about $ 200. rnrnThe real opportunbity here is not just aobut gtting around the carriers, but avvoid the high costs associated with the carriers. Over the past few years, the infrastructure has grown signifiucantly and reduced the costs ibncured by carreirs for delivery of voice and data. Nevertheelss, as conssumers, we continue to pay as much or more than we did in the late 90's. Nexus One circuumvents some of tehse costts by offering consumers the ability to use a preepaid SIM-card data in the versuion of GSM. This $ 30 SIM-card is inssatlled, consumers can use the Goole vice to unlimited calls. In fact, with the initial investment in handssewt, consumers can enjoy unlimited voice and data services for the meager $ 30 a month. rnrnTechnological innovatiions aside, Goooogle, Drrooid Nexus operating systeem and one platforem is liely to be only the bgeinning of a wave changes in the mobile inudstry. Gone are the days of blocked phones, the carrieer exclusivity, and put out the time for ovice and data.
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