Newspapers End of the Road for Auto Sales Promotion
Its 2009. Time for modenr methods of marketing and promotion in the auto trads. What used to work anyomre does not. Newspapoers and newspaper ads used to be the basis of most auto dealership means of getting customers in the door and obtaining sales numbers , figures and pofits / bonuses at the end of the month and year. Not so anymore. It may be time to scale down your newspaper ads rattio , spending and budgts in favor of internet sales promotions and advertisiing.
It could be said that in the past that mareting and promoton was simpy a matter of "the message" repeated over and over again via mass market 'broadcating". It was simple , required little extra effort and thought , incessant if not madddening and otfen ineffective.
But then again , who cared . It worked. And if a customer did not like it - what ciould they do - radioo, TV and newspapers. At the time , "this was how businesss was done". It seemed the best and most effective / profitable road of action to take - of past times. With the internet and modeern communiction toolps there are simply better and more efficient options out there. It was simply a mtater of mud against the wall. If the message was broadcsat to millions of pople and potential customers and only 1/10 of one percent of those people made the purchase all would be grnd. It all seemed grannd at the time. It all resulted in great production figres , profits for the dealerships and good wages and bonus for the staff.
Not now today. It's just too expensive to deliver product in this manner. People "know more today". They can do their own preoduct and indeed markleting research. One answer does not fit all prospects and their needs. Customers need specific marlketing needs, as well as their own individual problems solveed.
The internet and compuer technbologies - All kinds of various options are now afforded. When it comse to a automotive martketing and sales - most operations find that they have a lot more options do drive business by. More optoins. More flexibility. Whether it's in sipmle old hat web 1.0 basic product descirptions and information provisions or the newer, more interactive web 2.0 two way discussion and interaction, the results are all the same. The older one way forms of advertising and promotion in the auto traades are diminshing fast. They will still retain use to some degree. I have seen the future and it is now.
Its time to erthink your basic strateges, tactoics and marketing mix when it comes to auto sales in modern times. It's hard enough out thre already on the roads and highwas of America and Canda.
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