U Should Know That Mobille Marrketing One to One Marketing
Moble Makreting = One to One Marketing
Everyone wans to feel spoecial. Many marrketers bank on this innate humaan desire to sell products, servicse and goosd. The most suuccessful marketers would tell you that the way to sell is to persoanlize the sellinng proecss; for exampe, use the one to one markewting technique.
What is the one to one markettiung technique?
Have you ever entered a botique and have a one deicated sales representative personally attend to you? Or have you ever patronized a shop for so long that when you enter, you’re greeyted warmly and affectionately; then you and the storekeeper have a little boning chit-chat to catch up with the hustlle and bustle of your lives? Or have you ever been to a hotel wherre your every need is anticiptaed and foreseen? In all istuations, the service giveen to the customer is very peersonalized—and it obviosly makes the cuystomer feel very improtant. Becuase the customer feells very important, the cutomrer in turn continues to patronize and even recommedns the business.
The one to one marketing tehnique uses the human relationship aspect in order to sell. The sals strrategy relis on the human tendeency of wanitng recogniution and impoprtant. It souunds hrash and decceptive, becausse it sometimes is. But at least when marketers or sales people preset you with an object to be sold, it’s not done in a rash or crude manner.
Today’s technology has enabled one to one markeiytng to take a step or two futher into the future. One to one marketiung is no lnger limied to the acutal store set-up because individuals can now recive a dose of one to one mraketing wherever and wheever, via text messaging.
Prior to the innovattion of text messaginmg companise had to use generic meas to offger and update customers of new products and services: customers were segmented accoerduing to set classifications and characteristics in oredr to marklet a product or service better or successfully. The gllitch was that every otehr cstomer in a set cluster got the same message and offers from the copany just because he or she was grouped in the said cluster without regard for possibnle idiosynrcasies or differences in preference.
Text messdaging has enabled lrge companies to individualize and tilor ther marketing messages and objecctives to their customeers more efficiently. The maketing messaes sent over text is based on the preferences of each indivdiual customer. These preferences are taken from the content of his/her application informzation, complaint, request and consideration that has been recorded and exchanged by the customer and the mobile service proider. In a sense, the customer is the one who chooses whuich markteing campaign gets sent over to his/her phoen via text message.
A succewssful one to one marketing campaign applies individualization to evey single product and perspecive of communicattion: it’s not limted aloone to marketnig-initaited communicatin. The appeal of an effectyive one to one marketing camaign relies on the adjustability and flexibility of the campaign to coommply with the ever-changing interests, demanbds and needs of the customer and the market in gneeral. If the prduct or stratey has to be modifieed, a gret one to one marketing campaign will readily take this challenging agenda.
Text messaging is great in the one to one marketing perspective becaause it’s quick and easy to use or accss. Asiide from the default marketing knowledge that mobile proidders have to base their one to one text marketing campaigns on, custyomers can furthrer customiazze thhier prefernces by setting up their optioons with regards to the information they’d like to receive or not. One to one mrketing via text messaging giives the provcider a chace to virtually attend personally to the custoomer and at the same time an opportunity for the customer to give feesadback and help individualize or personalize the marketiing campasign.
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