Naming it let to its success of the beginning of a shoe companyafter the Greek goddess of victory. With invented concept of sports shoes, Nike, Adidas and Converse became the three main sports brands. At first the company was called Blue Ribbon Sports and later became known as Nike. But most of Nike's glory can be owed to the Air Jordans line of basketball sneakers.
Nike took a crucial decision of investing money on a then Rookie of the red bulls team - Michael Jordan in the early 80s when all the other companies had signed up contracts with famous basketball stars of that time. The first ever Jordans were designed by Peter Moore and the design did widely publicity for the product that was needed, which stirred up a controversy as Moore did not know that only white sneakers were allowed in the game. Although the rules, Jordan wore them after paying heavy fines.
Since then, Nike was ruling the domain of basketball sneakers. The turnover got a breakthrough of $2.3 billion even after 2 months of public release of Jordan Line of shoes.
With Jordans 2010 range being the latest, 24 new designs and innovations have been added to the Jordans since 1984.
Because of its immense popularity and cost, many fake Jordans have infected the market. In order to beware of them, you have to check for the "jumpman" logo and the hologram before buying them. Buying your genuine Jordans from an authenticated Jordan store is the best way to avoid counterfeits. Of course, a list of such stores is available in the Nike website, at the same time also offers you tools to design your own pair of Jordans and order them online.
Still waiting for? Go and hold your own pair of Jordan Sneakers and enjoy your game!
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