Globalisation has ushered a new age of technology, development and borderless interaction. While the benefits are vast and eclectic there are some negatives that can be easily solved through brand karma.
Global issues that we are all facing include deforestation and bad brand karma often accelerated by industrialization fuelled by multinational corporations and offshore development. Economic globalization has a lot to answer for, while it has facilitated the growth of multinational corporations across the world it has also enabled environmental devastation and exploitation in developing countries. Brand Karma suggests that corporations can no longer make decisions that impact the globe, environment and future without being held accountable and suffering the consequences of bad brand karma and corporate irresponsibility. While globalization may be a major actor in the acceleration of deforestation, environmental destruction and exploitation it is also a major actor that enables civil society to unite internationally in global activism through social media on the internet and really put brand karma in to action.
The concept of brand karma aims to change brand behavior for good, whereby companies and corporations consider the impact of their decisions on the world beyond them, the environment and the future. To fuel brand karma, corporations and organizations must first realize the power of civil society in materializing brand karma into an effective method of upholding corporate responsibility and designing a global ethos that encourages environmentalism and ethics as core in all decisions and actions engaged in by multinational corporations. Given all the development in technology and the social media phenomenon on facebook, twitters and the likes social activism has been more prevalent, social awareness constantly growing and environmentalism more important than ever.
The paradox of globalization is that it is a tool that can be used for the negative or positive progress. Because environmental issues have become more newsworthy and globally recognized, brand karma offers society and corporations to channel this recognition into effective actions and activism. Through international cooperation society can encourage the concept of brand karma so that companies can act accordingly and in align with the morals and ethics of civil society. The need to construct a new international code of practice is vital if we want to ensure a better and greener future for our world. It is through brand karma and brand reputation enforced by social activists and felt by international corporate giants that a greener and cleaner world can be realized.
The Dove beauty label brand has been globally recognized for their good brand reputation and good brand karma because of their advertising. They are strong advocates of healthy body image and self esteem for all women. Not only have their ads motioned a global movement in reconstructing the beauty industry and the way women are conveyed but they have also started funding self esteem workshops for women. It is brands like Dove who represent the new movement of brand karma that encourages brands and corporations to act with ethics and corporate responsibility at all times.
Author Resource:-
Brand Karma - help everyone make better brand choices and influence brand behavior and brand reputation for good.
![[Valid RSS feed]](http://article2008.com/images/feed-icon.png "XML Feed For RSS"){kind=icon}
![[Valid RSS feed]](http://article2008.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites