Neo-liberal globalization has forced an over-competitive and economically driven world fixed on industrialization and mass-production. Despite the conspicuous nature of environmental degradation and the blatant fact that it affects all those around the world, people and consumers find it difficult to make a difference. How does the consumer have their voice heard in the politics and discourse of multinational corporate giants? The classic idea that one person can make a difference is easily defeated in today’s wealthy, powerful and international networked globe. However, this is where brand karma comes into play, it offers a forum of expression and concern, a method of biting the bullet and adhering to brand karma ethos worldwide.
Brand karma and social media on the internet has assisted in raising awareness beyond national boundaries, to the public and private sector, media and most of all to the corporations and brands which inflict the environmental devastation and exploitation. Consumers finally have the means to unite with others of like thought and opinion in regain consumer power and changing brand behavior for good.
Social activism represented through brand karma has the potential to perpetuate flurry of multilateral activity internationally enforcing brand karma ethic, acknowledging those corporations that uphold a strong ethic in their actions and condemning those who act with environmental and ethical disregard. While globalization is often at the point of blame when it comes to environmental destruction, waste, mass production and mass consumers, this shows how globalization assists and enables the process of dispersing information and creating worldwide awareness about brand karma and brand reputation.
Brand karma has reinvented and revitalized global environmental and corporate politics. It has elevated the consumer into a role that gives them a voice that cannot be ignored by corporations. After all brand and companies are unable to function without the client and consumer base – so when it comes to the crunch, consumers hold the power regarding the viability and success of brands.
Brands cannot afford to label themselves as corporations with bad brand karma and a bad brand reputation. This is exactly what brand karma aims to address, the need to hold corporations accountable for their actions and their impacts across the global stage. Consumers can no longer be complicit in a consumerist culture but rather promote a new environmental and social culture that focuses on creating a better world and future for everybody.
Corporations have the power and the money to make the difference and consumers have the voice, strength and commitment to realize the inherent importance of the brand karma manifestation in international discourse. Simply, brand karma means the brands and corporations are encouraged to act with an ethical environmental approach in all they do so they maintain a good strong social brand karma profile that consolidates their consumer market and profitability. It’s a win win situation – consumers’ desires are met and in return brands receive good brand karma and a recognized good brand reputation that will indubitably effect their position in the corporate domain. Brand karma is an important concept that will ensure corporations no longer act with disregard for our environment. Brand karma promotes that good brand reputation and good brand karma is in the interest of corporations because in the end it guarantees prosperity in more ways than one.
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Brand Karma - help everyone make better brand choices and influence brand behavior and brand reputation for good.
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