You may have heard of RSS feeds, but what exactly are they and how do they work? And could they really drive more visitors to your web site?
RSS (Really Simple Syndication) Feeds are a quick and straightforward way of sharing information on your site. But, how do they work and how could they create more traffic to your website? Well, there are 2 ways of using RSS feeds and each one gives slightly different traffic generation, so I'll look at them separately.
Current Readers
If you are visiting another website that you find really interesting, you might want to be certain that you could keep going back to find the latest information. Such as, it may be your favourite news web site or a blog with really tremendous information.
But how do you quickly and easily check several sites for the latest updates, especially news websites that probably do not always have the latest item as the lead item? Well this is where RSS feeds come in - you can subscribe to the feed in whatever feed reader you want. As for instance, in Firefox you would only drag the feed item to the tool bar and a new feed is create. By clicking on the feed the latest entries are shown. If any take your interest you click on them to read them.
So for existing readers, RSS feeds are a way of getting the latest information off websites that they like to visit quickly and straightforwardly. So by having an obvious RSS feed that they might subscribe to, you are making sure that people could keep coming back to your website every time you post an interesting new piece of information. You are driving traffic direct to your new pages - traffic that has already visited your website and built confidence in you.
RSS Feeds For Sites
But this is merely getting existing traffic back. Whilst vital and high quality visitors, you also want to generate new visitors to your site and RSS feeds can also do this. A few web site owners are looking for content and so they will also use the RSS feeds to grab your latest work and place the articles on their websites, frequently with links back to your website. This means that people visiting these other web-sites and reading your posts there can then pop in excess of to your web site if they find something interesting.
Obviously, this works best when you allow the RSS feed to syndicate the full content of the post. Several people like to merely syndicate a summary for protection of their content, in fear of having it stolen, but others are happy to share it in the hope of increased visitors. It is your web site and really it is up to you, and your experiences, whether you allow it.
So that is what RSS Feeds are around - building more visitors to your web site quickly and simply by sharing the content that you are creating with readers and other web sites. Make sure that that your RSS Feed is straightforward to find so that people can use yours and start to build your traffic with them today!
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