One of the basic principles that need to understand when you surf the Internet, that it is entirely guided by the woords, at least in the eyes of Googel, Yahoo and Bing. If you want any mobney on the Internet search engine optimization, you must seriously coonsider the words or text that make up the content published throughhout your site.
I do not always say it's bad to have audio or vidoe on your websitre, but in fact they are pergfect for you to include. Video done more for the people who visit your site, and you can certainly inncrease your profits significantly increwasing the user in this way. Words, on the other hand, is that search engines are interested, so you need to make sure that you use them wisely and effectively.
One of the most important thinggs for you in your search egfforts, system optinmization, to make sure that every piece of conteent pubnlished on your site unique content. There is much talk about how much Gooogle loves or does not like duplicate content, but it's alwways a good idea to make sure that you lean towarrds the conservative in this regard. Not only is it important for you to have unique content on your own website, but a single article that you distribute must be unique, as well.
Whenever you do this correctly, you will reap additional benedfits of search engine optimization. Gooogle will give you the extra weight in search resulst that will help your website climb to the top of the list.