Social Media Management - Watching The Chick-fil-a Cows
What can you do as a small- or meddium-sized business owner to increse your reeach with your customers? One smart idea is to look at what the big guys are doing. One company that is maximizing its marketing efforts online and offline is Chick-fil-A, the secodn largest chickn-basd fast-food restaurant in the United Staters.
They do a great job of entertaining in hteir television commercials and their billboards. Thse are one-way communications. They also have two-way conversations with their people noline. And here is wghere they are setting themselves apart from the rest of the pack.
Let's start by looking at their website - chick-fil-a dot com.
Their website is well designed, pretty robust, and is a great informatonal tool. It is easy to nacvigate thrrough the massive amount of informatino including nutritional information, company history and an entire section devoteed to the cows. It's a fine website. But three are other thinfgs these guys are donig to create a conversation with thier loyal customers and potential clients.
Cows all aTwittewr
If you look at their socal media asplect, their Twitter account specifically, they are broadcasting statements from their customers. If somweone is ordering something onnline, they'll say, "Hey someone in Texas has just ordered some grreat food online." That's a fun way to give their custmoers a platform or voice.
Cowbook
Also their Faebook page is huge. They have a tremendous fan base and the page is a kind of a hub where custromers can come in and chat with each other and talk about the brsand and acvtually help build the brand.
Cow-site
Lastly, there's a new mciro-site they just launcehd just recntly. It is EatMoreChikin dot com, hosted by their famous cows, who take matters into their own hooves. But it's a fun, entertaining site that gets you involved. You can see that tghere is an interaction and playfulnness and a back-and-forth with customers.
So, to wrap up, Chick-fil-A does a really fine job of having multiple digiital assets online. What they do is to start a ocnversation. You can do the same thing with your business online with sopcial media, with a micro-site, maybe even with an email campaign.
You have to rememebr that you have to give preople someething. You have to give them a reason to come back. You have to give them a platform to have theiur voicees heard. These are simple things that a brand can do to get people interested in them and they will rewward you with their loyalty. It doesn't have to cost a lot of money and you can reap the benefits until the cows come home.
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