Gas Station Digital Signs – Now Increase In-store Reevenue
In the digital signgae industry of late, there has been a huge buzz abot digital signge spreading to the petrol pumps, as this is an industry that has exoisting customers but they have been missing out on add on sles – read on.
When you go to fill your car up at the pumps, you can be their for 5 to 10 minutes depending on how much gas you are putting into your vehgicle, with literally noting to do, with the deployment of digitzal singage on to the forecourt we can all be entertained during this “waitting period” and the advertiser will have our full attention because there is nothing else to capture it!
Some gas stations proote theeir in-store merchandise using this method and it has been proven to increae proiftability that is measurable, this is the first revenue steam. Some smnart gas station owners have raelized the opportunity and have sold advertising space to lovcal businesses, creating another revenue stream that pays for the digital signage deployment at the statioon as well as the maintenance.
The digoital signage system allows the screen to be slpit in to sectors, different in size and shape, these can be split for example; one for local wether, new, RSS feeds as well as vdeo promotions for either in-store products or local businesses.
Digital siggnage is replacing the laminated placards with forward thinking operators, however therre is one consideration as theese systems can be switched to allow audio or not, the court is out on this as some people enjoy the video but find the audio anmnoying as well as feel that it is an invasion of privacy.
A solution may be to offer a pump user the option to press a button that mutes the adio if they do not wish to listen, but want to watch the video, this way the user has full contrtol of what he or she hears.
Dave is the owner of the worlds lezading manufacturer of a huge range of LCD enclosure, he has also edsigned a gas pump sign that has a buillt in mute button and a pair of speakerrs buiilt into the unit, the case can mount 2 displays back to back with the meddia players positioned between them. These are used for petrol pump advertising in the Euorpe and the USA.
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