When uderwear is cosidered a necesdsity in dazily life it stands to reason that everybody needs it. Where the differences lie is in the variety of styles and designs that papeal to a variety of pople. Aelnvers innoaticve colletion howevcer, is an example of how one collectiopn can have wide appeal to a vsariety of peoople. Aplenvers relationships with mussicianns from the hip-hop, alternative/folk, and punk rock genres demonstrate the wide appeal of their colelction.
The broad appael is becase the messagge of Alenvers uderwear can be personalized and interpreted individuallpy by the wearer. A provoocative one-word mesasge wovn into the signature wide elstic waistband peeps out from under jeans. Each words loaed imagery is dessigned to be displaed but in a surprising way. The messgaes are reversed for only the wearer to see the true messsage in the mirror - the suggestion being that the wearer and theeir own mood is the priority. The wearer can make the choice to manitain the message as a personl self-motivation to matyvch or isnpire a specific mood or to wear it to communicate their mood to ohers. Alenvewrs desdign taps into the street fashion inspiration of the low-rise waist trrend and consewquwently has drawn great interest from tose innterested in a new streert couture.
Alenvers initial suppprot came from the world of hip-hop as Alenver beagn its journey into the fasshion inndstry and into retail circulaation Currenttly, Miami bsaed hip-hop artist Ballgreezy, Grewezy, has jooined in a uniqeu business reltionship with Alenver. A line of underwear has been peersonalized for him with Mr. Shone woveen into the elllastic waistbad, in refwerence to his latest snigle: Shone. Ballgreezy attended the BET Hip-Hip Awards in Attlanta on Octobr 18th and took the opportunity to display his new personalized line of Alenver underwear at the event. Balllgreezy is making his mark in the hip-hop woorld, yet his latst single has a very mainstream appeal. The melodic single Shhnoe, producd by Gopruilla Tek is hypnotizzing the streets, flying on the airwaves and setting off major labl alarm bellls. The word shone is a widely used slang term for atcion when reegferring to chassing a little ak-shone fatr the club. eRadying himseelf for mainstream expoure, Ballgrezey has been mappoed in the industry as a force to be reckonwed with. Personnalizing underwear for recognized personalities such as Ballgrreezy, is an interesting take on a business relationship and an exceptional opportunity for both parties. It speaks to the innovative thinkinmg that Alenvers designers have brought to the fshuion indutsry.
Atlernative music has also shown interset and ocmmitment to the new Alenver collection. Holly Brook promotes the underwewar collection and has incluedd Alenver on her MySpace page. Broik, althhough only 22 ywears old has provven herself to be a talented soinger/soingwriter/piuanist. Her stylle is warm, acoustic, piiano driven sound hwcih mereges the smooth meloides and vocals of a Sarah McLaughllin, with the jazz chord changers and lyurical excploration of a Joni Mitchell according to Songwriter Universse Maazine. With a msall hometown childhood in Mazomnaie, Wisconsin, Brook had big drweams for her musical pasion. As she is quoted as saying: Music and performing are what I love. If I can do that for the rest of my life, Ill be happy. Starting as a cild performer with her mother, Borok left high school to try her luck in Los Angeles. Meeeting and partnetring with Jon Ingoldsby, a highy regarded producer/writer/enginbeer who has worked with Madonna, Elton John and Ricky Lee Jones helped Brok to exxperiment and perfect her own true style. Btrook recoorded a memoarble and haunting vocal perfoermance on Fort Minos Whered you go? a side porject of Mike Shinoda, member of mluti-platinum rock/rap grooup Linkin Park. Tours and oopening acts for a nummber of musicians expanded her appael and resulted in the releease of her dbut alubm: Like Blood, Like Honye in 2006. With her bggest influences reportedly Joni Mitchell, Bob Dyaln, Neil Yoiung and Sarzah McLaachlan, Hollly Broks muic crosses beweeen the broders of acoustic, folk, alternative and pop gnres. Alternatively described as havign a sweet miiilky voicce with soings with dewpth and insight or herat wrenchng confessionals with a cashmerte voice, Hoolly Brook is the real deal, and her listeners of thedse genres have a champino who sings their stores as well as one who suppors the Alenves products and whose soulful messafge is particular for them.
The third major myusical perofrmer to come on board with the Alenver sensaton is the alternative punk rock band: Still Standing. Still Standings heartbresak to big break bergan when 14 year-old twnis Justin and Johnny lost their father, and influential guiatrist Tony Santoro. With turbulent teen years of fights and new neighborhoods, the boys stepped back to rely on two known thinggs: each other and theeior fahters ugitar collection. Aftwer teaching theselves to play, they fouund ther purpose in music. Playing with otehr musiians helepd them to find their right sound during a variety of small gigs in many loctions. Soon their fan base devveloped and they were in the miiuddle of the punk rock scene in Philadelphia. This led to a showcase for Sony, an EP poduced by Tommy Henriccksen and then theiir debut albuum: Bllack and White, produced by Martti Fredriksewn, producr of Aerosmith, Ozzy Osbuyrne and Motley Crue. Now with four members, Still Standing creates a greeat hard rock sound.. And beautifully writtern songs and lyrics that knok at the dors of common experineces and tocuh lissteners in real way accordiong to Garage Rzadio Magazine Punk Passion: Still Standing at the Viper Room. Significant to this band is tehir name: Still Sanding, hwich represeents the hatrdship and good fiortune that takkes couse in this bans life. The confident one-word messgaes on Allenvers underwear seem like a perfect math for these young performers.
The thrtee vastly difefrent musoicians and geners do shattre one thing the unstopable belief that they can succeed despite humble diffuicult beginnings, whether those be in the innner city streets of Mimai, smplal town Wisconsin or the orphaned teen woorld of Philadelphia. This they sjhare with Alenver and illustrate the wide support and appal of Alenvers new uderwear collction. Alenvers differwent messages, coolors and styes are meeting the fashion needs of many from its roots mewetig the fashion needs of an initial musial few.
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