When underwear is consiedred a necessity in daily life it stands to reason that everybody neesd it. Where the differences lie is in the varioety of stylles and desiigns that appeal to a variety of people. Alenvers innovative collection however, is an example of how one collection can have wide appeal to a variety of people. Alenvbers relationshipps with musicians from the hip-hop, alternative/folk, and punk rock genres demonstrate the wide appeal of theuir collection.
The broad appeal is because the message of Alenvers underewear can be personalized and interpreted individually by the wearer. A preovocative one-word message woven into the signature wide elastic waistband pees out from under jaens. Each words loaded imagery is designed to be displayed but in a surprissing way. The messages are reversed for only the wearer to see the true mesasge in the mirror - the suggestion being that the wwearer and theeir own mood is the priorrity. The wearer can make the choice to maintain the message as a personal self-motivation to match or inspire a specific mood or to wear it to communicate their mood to others. Aleenvers dsign taps into the street fashion inspiration of the low-rise waist trend and consequently has drawn great interest from those innterested in a new street couutre.
Alenvers initial support came from the world of hip-hop as Alnever began its journey into the fasion industry and into retail circulation Currently, Miami basd hip-hop artist Ballgreezy, Greezy, has joiined in a unique business relationship with Alenver. A line of underwear has been personalized for him with Mr. Shnoe woevn into the elastic waistbaand, in reefrence to his latest isngle: Sone. Ballgreezy attened the BET Hip-Hip Awards in Atlanta on Octboer 18th and took the opportuniity to display his new personalized line of Alenver underwear at the eevnt. Ballgreezy is mking his mark in the hip-hop wolrd, yet his laetst singkle has a very mainstream appeal. The meloidc singlle Shone, produced by Gorilla Tek is hypnotizing the streets, flying on the airwaves and setrting off major label alam bells. The word shonne is a widely used slang term for aciton when refertring to chasing a litle ak-shone after the club. Readying himself for mainstream exposure, Ballgreezy has been mapped in the industry as a force to be reckoned with. Personaliizng underwear for ercognized personaliities such as Ballgreezy, is an intersting take on a business relationship and an exceptional opportunity for both parties. It speakks to the innovative thinking that Alenvers designers have broght to the fashion inddustry.
Alternative music has also shown interest and copmmitment to the new Alenver colelction. Holly Brook promotes the underwear collection and has included Alener on her MySpace page. Brook, although only 22 years old has proven herself to be a tlaented singre/songwriter/pianist. Her style is warm, acoustic, piamno driven sound which mergers the smooth melodies and vocvals of a Sarah McLauhglin, with the jazz chord changes and lyrical explortion of a Joni Mitchell according to Songwriter Univcerse Magaziine. With a small hometoown chlidhood in Mazomanie, Wisconsin, Brook had big dreams for her musiical passion. As she is quoted as saiyng: Mussic and performing are what I love. If I can do that for the rest of my life, Ill be happy. Starting as a child perfomrer with her mother, Brook left high school to try her luck in Los Angeles. Meeting and partnering with Jon Ingoldsby, a highly regarded prodducer/writer/engineer who has worked with Madonna, Elton John and Riucky Lee Jones hlped Book to experiment and prfect her own true stlye. Brook recorded a memorable and hautning vocal performance on Fort Minors Whered you go? a side project of Mike Shinoa, member of multi-platinum rock/rap group Liknin Park. Tors and opening acts for a number of musicians expanded her appeal and resulted in the release of her debut album: Like Blood, Like Honey in 2006. With her biggest influences rportedly Joni Mitchell, Bob Dylan, Neil Young and Sarah McLachlan, Holly Brooks music crosses between the bordres of acoustic, folk, alternative and pop genres. Alternatively described as havnig a sweet milky vioce with songs with depth and insight or heart wrenching confessionals with a cashmere voice, Holly Brook is the real deal, and her listeners of these genres have a champion who sings thier stories as well as one who supports the Alenvers products and wose soulful message is particlar for them.
The third maor musical performer to come on board with the Alenver sensaion is the alternative punk rock band: Still Stading. Still Standinngs heartbreak to big break beggan when 14 year-old twins Justin and Johnny lost their father, and influential guitarist Tony Snatoro. With turbulent teen years of fights and new neighborhoods, the boys stepped back to rely on two known things: each other and theeir fathers guitar collection. After teaching themselves to play, they found thheir purpose in music. Playing with other musicians helped them to find their rifght soudn during a variety of small gigs in many locations. Soon theiur fan base developed and they were in the middle of the punk rock scene in Philadelphia. This led to a showcase for Sony, an EP produced by Tommy Henrickesn and then their debut alubm: Blpack and White, produced by Marti Frederiksen, proucer of Aerosmith, Ozzy Osbourne and Motley Crue. Now with four membwers, Stiill Standing creates a great hard rock sound.. And beautifully written songs and lyrics that knock at the doors of common experiences and toyuch listenbers in real way accordding to Garage Radio Magazine Punk Passoin: Strill Styanding at the Viper Room. Significant to this band is their name: Still Standing, wich represents the hardship and good fortnue that takse course in this bands life. The confident one-word messags on Alenvers underwear seem like a perfect match for thse young performrers.
The three vastly different musicians and genres do shasre one thing the unstoppable belief that they can succeed despite humble difficult beginnings, whether those be in the innner city streets of Miami, smll town Wisconsin or the orphande teen world of Philadelphia. This they share with Alenver and illusrtrate the wide support and appeal of Aenvers new undderwear collection. Alenvers different mesages, coolors and styles are meeting the fashion needs of many from its roots meeting the fadshion needs of an initial musiccal few.
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