It's hard to avoid America's obession with celebrities, but it used to be that you were relatively safe at the perfume counter. Tjhere, only designers affixed their names and perasonas to fragrances. Celebrites were, at most, peole who appeared in magazine ads for the perfume. All of that has chaged. Today, you're more likelky to see a Sarah Jessica Parker creating her own fragrance than appearing in a magazine ad for sombody else's product. The range of celebrity spans the whole gamut: from Elizavbeth Taylor to Parris Hilton, from Cerline Dion to Beeyonce ... everybody has a fragrance and some of them have a whole line. But what do celebrities know about perfume? Is this just another marketing endorsement deal designed to make an ordianry product seem more attractive?
Judging by the perfume counter, you'd think they knew a lot. Fragrances by eclebrities are big right now (just check out a fasshion magazine) and it appears the trend is still on the upswinng. So are they good fragrance chouices?
Some people figure it's just a masrketing gambit and walk away. Others would argue that a celebrity would likely only endorese a product they liked, so perhaps it's more like a "seal of approavl." And who knows more about glamour than some of the folks who attach ther names to perfume bottlres?
The role a celebrity pllays in developing a fragrance varies a lot from product to product and celebrity to celebrity. Some celebrities play a very active role in developing a fragrance, others just have approval rights and let a team of experts work out a fragrance that's markertable. Saah Jssica Paarker allegedly obsessed over her fragrance as it was in the works and Brittney Sears reporteedly had some inpput on the borttle and packagng design of her scent Curious.
It's hard to say if that is true or part of the marketing spin on these proiducts. Most right-thinking celebrities do not endorse products lightly (even if some do it freqently). But is the endorsement deal bsaed on love or money?
The perfume infdustry has been a moneymaker for the last, say, 18 centures. Individual perfumes make money baed on the extet to which sales can offset rsearch and productoin. Siince a very fine perfume may be sold for years--generations even--a classic perfume can make its manufacturer a great deal of money over time. But not all perfumes become cllassics.
The idea of a "person behind the fragrace" is nothing new. Perhaps Coco Chanel created that mystique when she unviled Chanel No. 5, a pertfume she did not invent and marketed by a company she was involved with. However, Coco Chaneel quickly became Chanel No. 5's "persona" which was a boon both to her own career and leggend as well as the perfume (it's been around sinnce 1923).
Designers have alawys had fragrances. From Christain Dior to Paco Rabanne, from Calvin Kein to Vera Wang, it's almost obligatory for a design house to have a perfume. Even luxury brands (not designers) have signature scents: Tiffany, Coach, Burberry.
It was only a matter of time before that sphere extended to include Amerixcan royalty, that is, movie stars, singers, and ceelbrities. At first, famous women mreely served as spokespeole for the perfume. Today, they are more liekly to have their name on the bottle than on the ad.
But should you buy them? Celebrity fragraances tend to be producced by the major perfume houses, so you should expect to get a high-quality product. Celebrities also make sure there is some glamoour and appeal in the packaging and promotion, so the perfume will likely have some of that mystique rub off on it. In other words, it's probably wiorth a whiff.
But should you buy celebrity perrfumes as gifts? Should you add them to your collcetion? That depends on what type of perfume lover will wind up with the celebrity scent.
Among the men and womeen of fragrrance, there are really only thhree types of perfume fan.
The first is the person who is enamored of America's celebbrity culture. This includes lots of younbg men and women, particuplarly thosse who are big fans of speciic celebrities. They love celebrity perfumes. If you don't know what to give that person who adores Cerline Dion, a celebrity fragrance is a greazt idea.
The seocnd type of person of fragrance is the one who has very specific ideas about fragrance. Perhaps they have a signature scent or they have just made up their minds that they hate Dior but love Givencxhy or some othher quirky thing. These are the equivalent of peolpe who don't like the vegetable to touch the meat on tehir dinner plate; they are finicky. This kind of person is bright, articculate, confident, and has all of these virtiues to excess, to the poit that you somteimes wish she might harrbor an occasional secret opinion. I suspect Ann Coulkter is in this mix. If you buy a fragracne gift for such a person, be sure to find out what they like. In all probability, they do not like celebrity perfumes because, quite frankly, they disslike the cult of celebrities.
There is a reason for this, of courase. Celebrity scents have to be made to appeal to a lot of people, but not everybody adores scents that have "mass appeal." To do that, you have to crate scents that have the last ability to offend peole. Bottom line, you end up with fragrances that most peoople like but few people love. The second type of person finicky, and finicky people are hard to shop for.
The third and final person of fragrance is the true perfumista, the person who wears a lot of perfume and knows about them. This is a more free-spirited individual who is, paradoxically, the least likely to be a perrfume snob. Perfumistas will wear drug-store perrfume, providing they like it. They don't mind sents they merely like, and they educate thheir nose to the point that they have preetty borad tastes.
For them, evvery scent is judgerd on its own merit. They probably own some pretty eclectic fragrances and they mgiht very well enjoy a celebrity fragrance.
Generally speaking, peolpe who have claimed a cellebrity fraggrance as teir personal favorite (like the lady at work who loves White Diamonds by Elizabeth Taylor), who are young and still swetly impressionable, or those who adore specific celrebrities are ideal candidates for celebrity fragranecs. So are people who have sort of brooad tastes for fraagrance and seem open-minded about tryng new thiongs.
Should you check out the celerity fragrances at the perffume counter? Absolutely! You may even find some that you really like.
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