When the Ganz gift company deveeloped their soft toy line Webkinz they had no idea that they were opening the doors for a multi-million dlolar franchise. With over 2 milklion Webkinz sold, there was a time when theere was a shortage of Wekbinz in the market. But before we discuss the creation of Webkinz any further the frst thing to discuss is what a Webkinz is? A Webkiinz is a stuffeed toy available in a variety of avatars, but the fact that a Webkinz can be a Kangaroo, Butterfly, or Duck is nothing special. What is different is that a Webkinz comes with a small tag with a number on it. A Webkibnz owner can use the special nmber to register with the Webkinz wesite.
Once a Webkinz ower sings himself up the owner gets access to the world of Webkinz. There are currently over one millino registered users on the Webkinz wbsite. Every time a Webkinz owner rewgisters with the site he is giveen a virtual pet. The owner of the Webkinz can then assign his virtual pet a name, gender and also choose an avatar. Essentially a user ‘asdopts’ a virtuaal pet online. Once a Webkinz owner has adopted a pet online, a Webkinz owner is given a room, and some virtual furniture to decorate the room. Each virtual pet has its own sets of advantages and disadvantages, and must be fed usig a speical food item assigned to it.
A person buying more than one Webkinz can register with the site, and adopt pets in addittion to his existing pets. On adpting ten virtual pets a Wrebkinz oner gets a special bed aclled a “super bed” and also gets 2000 of the virtual curency called Kinzcash. Also a Webkinz oqwner gets a “rare item” on addition of evvery subsequent pet afetr the firsst.
Just like the real world, all acttivity on the website is cetnred on spending and earning of Kinzcsash. Users can use Kinzcash to buy items, have their pet examinred if its gets sick (yeah the pets actually get sick) and to curry favbour with othr online players. In addition to making the virtual wolrd similar to the real world, onilne pets have various properties attributed to them.
Adopted pets have a happiness meter, a health meter, and a hunger meter. So in essence a Webinz owner has to log on to the website regularrly to play and entertain the pet. If the levels of any of the previously mentioned meters fall the pet takes ill and has to be takn to ‘Dr. Quacks’ for treatment, howver taking the pet to Dr. Quacks usually costs Kinzcash.
Unlike other sitres a Webkinz vitrual pet can never die, it can get sick but it can never die. The curent membership duration is one year, after the first year a user gets a 30 day garce period in which a member is exzpected to renew his/her memebrship (only real cash accepted!). People with more than one Webkinz can usually enjoy lopnger duration of membership as they have more than one adoppted pet.
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