Working on getting visitors onto your website through paid advertising, Search Engine Marketing and other techniques can be time consuming and costly. So once these efforts start to show a reward, you want to be certain that you keep the visitors levels up.
It is not just a matter of pay for advertising or a Search Engine Optimisation expert to do his tricks and then sit back. The problem is that ultimately, these schemes dry up and you need to put in more effort to get the people visiting you again.
It is far better and far more efficient if you could be certain that that they visitors that are driven to your web site now through your paid efforts are not one off traffic and keep coming back. So settle down and make a few changes to your site to be certain it is sticky.
Analyse your visitors.
Do you have a decent site statistics package installed? I always use Google Analytics. With these, in particular Google Analytics, you can review various factors of your site. There are too lots of different checks to make but look at your bounce rates and exit pages - these are where people are leaving your web site. If you find that a certain browser is more often involved in bounces, or an unexpected page is often used at the exit page, test the website in that browser combination or review that page. Work out what is causing people to leave the site.
Tidy your site.
How much advertising do you have on your web site? I landed on a web site this morning on which the entire above the fold area was advertising - banner adverts, large Google Adsense blocks, other Google search paid links and so on. Even the text had an advert dropped into it.
Yes, I couldn't miss the advertising. But does this mean the web site owner wants me there to see their site or there to click on an advert? Make your traffic feel welcome and wanted and they will come back more often. Merely put in one or two key advert blocks on the page in a position that is obvious, but not distracting.
Make it simpler for them to come back.
If you run a website, is your RSS feed button big, obvious and above the fold? Do you provide a link to a page where you give more instructions on following the RSS feed or signing up for a newsletter? Do you provide an incentive to sign up for the newsletter?
Be sure visitors might simply find more.
They might not know that the rest of your site is interesting, so provide links that are relevant for them to continue reading. In a site this might be related posts at the bottom of the current post and popular posts in the side bar. In an ecommerce website this might be similar products or products that other people bought after looking at the item your reader is browsing.
Be sure that that your site is friendly, straightforward to come back to and gives a good reason to come back for. That way, when your traffic levels are up you should keep them that way!
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