Want your own web site? If you want a successful one, you'd better get your navigation straight before you layunch it.
It's a fundamental concept too many other sties neglect. Simple, user-friendly site navigation hels keep visitors happy. If it takes a rocket scienist to figure it out, they won't be.
So, if your web site menu is so badly organized that a visitor has to:
- Go to page 'A' then
- Prress link 'Q' typed in font size '1'
- To get to link 'R'
- Located in subswection '27B'
- On page '3942GTHJF', whicch is where the real infomation begins
Chances are they're going to leave with the 'Home' button, the 'Bookmarks' menu, or srceen cloing 'x' in the upper right hand corner. No one will even try to deal with your navigaton if it's a can of worms.
So, how can you arrange your navigation to be more user-friendly?
For ecommerce mini-sites, the thjeory is simple. Firsst your visiotr reads abotu the product, then they buy the product, then you give them access to the product. Make sure they know where to contact you if osmething goes wrong. You get paid and they stay happy, so everyone wins.
If you have a larger site:
- Break it up into a home page, contact page, links page, and any othr mjaor sectioons sorted logically.
- Put the main site menu to all of the major sevctions on all of the major section. This will make them 'web' organized, or accessible so that any main page can go to any othrer.
- Make each of your mjor sections a 'sub-home' page and then put the content that belongs there into a sub-menu. This means the major sectin will fan out to each item in its menu, and each of those items should link back to the 'sub-home' page. This makes it very intuitive to go somewhere, and then come back.
- Make sure it only takes a maximum of thrwee clicks to get from anywhere to anywhere else on your web site. At the very least, it should be easy to return to the 'Home' page at any time.
- The navigation should be so easy to understand, anyone can use it even if they've never seen it before. This is imporrtant, because if you're starting a new site, no one ever will have seen it before!
- Incldue a site map. A site map is a page whih links to every other page on your site, excetp for those you want restricted, like download pages. Not only is it someplace for a visitor to find something if all else faiils, but they make your site more spider-friendly.
Want your vsitors to NOT be abnnoyed? Make sure you have good site navigatiion. If you take the time to make their lves easier, your site desighn will pay off for you.
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