Measuring your traffic is an important part of marketing your own web site, but do you bother to do it corectly? Do you know how to, or do you just rely on the fact that if orders are coming in you must have visitors?
It is better when maintaining a site to have a couple of methods of monitoring your traffic if budding. If you are blogging with WordPress then there are plugins for instance WP Stats that do a fantastic job and Google's Analytics package will provide over enough information for you to be ploughing through all day long.
Installing Google Analytics
Getting started with one, or both, of these is straightforward. For Google Analytics, sign up for a Google Acount (if you haven't already done so) and then sign up to the Analytics service, giving your web site address. You are then given a snippet of code which you cut and paste into your web site.
It is best if this code is pasted late into the code on the page, usually only above the closing html tag. This way if it is slow loading, as it often seems to be, the entire page is not affected. Once inserted, stats should update every night to include the previous day's statistics.
Visitors Statistics For WordPress
For WordPress websites download the WP Stats plugin, activate it and enter your WordPress API. Make sure that the footer of your site includes the required wp_footer() code and then immediately start recording and displaying statistics. One of the magnificent features of this tool is that it does not store the data on your database, thus saving you space.
Why Employ A Backup?
But, why should you use two package? Well in short, for confidence. If you only use one and one day it is showing a reduction or a huge increase in visitors, you will want to make certain these figures are correct and it is not, instead, an error with the reporting.
So having another source of visitors monitoring is a remarkable help and will put your mind at rest. The backup package does not need to be anything too complicated. If you are using Google Adsense and that is on every page, then that also will give you a good indication of what patterns or site traffic you are experiencing daily.
What Should You Do With The Data?
So, now you have your statistics, what do you do with them? Well for a start, watch for the general traffic trend. Is your web site visitors increasing, decreasing or level?
How are people finding your website? Are there key web-sites that are referring you visitors or search terms that send you plenty of traffic? If so, is there anything that you could do to improve the position? For instance, if a keyword phrase sends plenty of visitors from a certain search engine, but you are listed 3rd in the results, might you do the work required to get you to 2nd or even 1st?
Look also at what your traffic are looking at - which pages they are seeing the most. It might be worth, if certain pages prove popular, ensuring that these are easy to find for future visitors.
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